Walmart US Ecommerce Website

GENERAL MERCHANDISE

PHARMACY

GROCERIES

VUDU

SPARK

PHOTO

ADVERTISING

SAVINGS CATCHER

GIFTCARDS

INHOME

AFFILIATE

ONEAPP

LOTUS

HELP

SMART_REORDER

GROCERY

CONV_COMMERCE

Try it free

Glass WEB: Walmart + "Expired FT Eligible" PIP Banner Wk 19 2025

Buy Box Ad Container Module for Desktop

Custom HTML Module - About Klarna

Custom HTML Module - About SalesFinancing - Second update

You'll choose a plan at checkout.

#515357

I want delivery savings with Delivery Pass

#0071dc

NEW Fulfillment Tue Apr 15 2025 2:17 PM EDT

MTZ Team | Marquee 1 Ad | Item Page

MTZ Team | Marquee 2  Ad | Item Page

MTZ Team | Skyline Ad | Item Page

Other products of interest

MTZ Team | Sponsored Product Carousel - Item Page

More items to explore

MTZ Team | Sponsored Product Carousel - Item Page Broad 

NEW AddonServicesRedesign Fri Jul 18 2025 1:30 PM EDT

NEW AddToCart Mon Jul 14 2025 3:50 PM EDT

NEW AddToCart Tue Apr 15 2025 2:19 PM EDT

NEW BrandBoxDisplayAd Mon Jul 14 2025 9:14 PM EDT

NEW BrandLink Wed Apr 23 2025 12:07 AM EDT

NEW Breadcrumb Mon Apr 07 2025 8:23 PM EDT

Walmart Rewards Mastercard

NEW FinancingOptions Tue Dec 10 2024 3:32 PM EST

I want shipping & delivery savings with

NEW Fulfillment Mon Jul 14 2025 4:00 PM EDT

NEW InternationalShipping Mon May 18 2026 1:02 PM EDT

New Item Page - Nutrition Value Placeholder Module, Wednesday, February 08, 2023, 5:11:53:90 pm

New Item Page - Product Description Placeholder Module, Wednesday, February 08, 2023, 5:14:04:38 pm

New Item Page - Product Ingredients Placeholder Module, Friday, February 10, 2023, 10:34:23:79 am

New Item Page - Product Specifications Placeholder Module, Wednesday, February 08, 2023, 5:15:29:61 pm

New Item Page - Reviews Placeholder Module, Wednesday, March 22, 2023, 10:04:29:34 am

New Item Related Shelves Module, Thursday, June 15, 2023, 6:08:51:10 am

 Price Match Policy

Prices, terms, and availability may vary online, in stores, and in–app. If the advertised price is not shown here, inventory at the advertised price may now be sold out. Please see the other offers, if available, while quantities last. Some items may be available from Marketplace Sellers, who set their own prices, and are not eligible for price match. Items sold in store by Walmart may be eligible for a price match to online items shipped and sold by Walmart. For variable weight items, price shown is an estimated price only – you will be charged for the actual weight of the item. See our

NEW LegalPriceDisclaimer Mon Jul 14 2025 4:11 PM EDT

NEW LegalPriceDisclaimer Wed Apr 30 2025 12:13 AM EDT

NEW ListsAndRegistries Tue Apr 15 2025 4:50 PM EDT

NEW PaymentPlans Mon Jul 14 2025 4:15 PM EDT

NEW PaymentPlans Tue Apr 15 2025 1:31 PM EDT

NEW PriceInformation Tue Apr 15 2025 1:30 PM EDT

NEW ProductDescriptionPlaceholderATF Tue Jul 08 2025 11:41 PM EDT

NEW ProductFlags Thu Apr 10 2025 11:42 PM EDT

NEW ProductHighlightsPlaceholder Wed Jul 02 2025 12:43 AM EDT

NEW ProductImages Tue Apr 15 2025 2:13 PM EDT

NEW ProductName Tue Apr 15 2025 12:53 PM EDT

NEW ProductReturnPolicyDetails Tue Dec 10 2024 3:17 PM EST

NEW ProductReturnPolicy Mon Jul 14 2025 5:04 PM EDT

Return Policy

NEW ProductReturnPolicy Tue Apr 15 2025 2:28 PM EDT

NEW ProductStickyBuyBox Wed Jul 02 2025 12:55 AM EDT

NEW PromoDiscount Tue Apr 15 2025 6:53 PM EDT

New SellersSecondaryBuyBox Module, Tuesday, September 05, 2023, 4:02:21:76 pm

Shop Confidently

NEW ShopWithConfidence Thu Jan 15 2026 2:20 PM EST

NEW SocialProofMessage Tue Apr 15 2025 7:17 PM EDT

NEW SoldAndShippedBy Mon Jul 14 2025 5:04 PM EDT

NEW SoldAndShippedBy Tue Apr 15 2025 2:23 PM EDT

New!

More savings, less stress.

HSK_Subscribetosave_E_v2

NEW SubscriptionOptionsModule Tue Apr 15 2025 6:44 PM EDT

NEW SubscriptionPriceMessage Wed Apr 23 2025 6:48 PM EDT

NEW Variants Wed Apr 23 2025 11:01 PM EDT

[Sticky] BuyBoxAd Mon Aug 11 2025 3:59 AM EDT

[Sticky] PriceInformation Mon Jul 14 2025 4:03 PM EDT

Syndigo

True

dWeb: L1/L2- Comparison Chart- WK 07, 2026

#000000

Item Carousel - Rich Relevance 1

RR carousel

Item Carousel - Rich Relevance 2

RR carousel 2

Item Carousel - Rich Relevance 3

Koleston Perfect ME+ Permanent Color Collection - 44/65 Intense Medium Brown/Violet Red-Violet

<ul><li>Grey Coverage: Provides up to 100% grey coverage.</li><li>Reduced Damage: Contains ME+ and Metal Purifier for reduced damage.</li><li>Even Color Application: Delivers significantly more even, balanced, and true-to-tone color from root to tip.</li><li>Allergy Risk Reduction: ME+ technology considerably reduces the risk of developing a new allergy to hair color.</li><li>Consistent Application: Features the same mixing ratio, development time, and grey coverage as previous Koleston Perfect, with easier mixing and more precise application.</li></ul>

<ul><li>Up to 100% grey coverage</li><li>Rich, even color with brilliant shine</li><li>Contains ME+ and Metal Purifier for reduced damage</li></ul>

Hair Color Type

Brand

Hair Color Category

Hair Coverage

Hair Product Form

Koleston Perfect - Our purest Color Ever with ME+ Technology Hair color trends are constantly moving. One week we might be talking about rose gold hair, and the next we’re taking it neon blue or paring locks back with natural-looking balayage. You could never call our industry’s goings-on uneventful, but there is one area where things tend to stay the same: in the choice of dye molecules that are used. Until now, that is. Wella Professionals’ technical advancement soars to new heights with the introduction of KOLESTON PERFECT with ME+. It is the first and only professional hair color brand to feature breakthrough technologies, Pure Balance Technology and ME+. But, what does that mean? Let’s break it down… The Pure Balance Technology is designed to minimize the formation of free radicals during the color formation by deactivating impurities like metals present in hair. Free radicals interfere with the color formation during the color development and are a key cause to hair damage. With Pure Balance Technology, the result is even pure color results with natural depth and shine and significantly less hair damage, color after color*. Meanwhile, the ME+ technology is a scientific breakthrough designed to replace extreme sensitizers, PPD and PTD. ME+ considerably reduces the risk of developing a new allergy to hair color**. First patented in the 19th century, PPD and PTD had been the leading ingredients in permanent hair color for over 130 years. NEW KOLESTON PERFECT with ME+ is about to change that, offering salon clients our most meaningful change in hair color innovation in over a century. The new formula also delivers color that is significantly more even, balanced and true to tone from root to tip** offering better balance of tone and control of depth** with up to 100% grey coverage. The vibrant color portfolio spans naturals, brunettes, reds and blondes, plus a special mixing range to make a wide array of shades possible.  NEW KOLESTON PERFECT with ME+ features the same mixing ratio, the same development time and the same grey coverage, all enhanced with easier mixing, more precise application and an improved fragrance that offers a better experience for colorists and clients. * Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology ** FOR THE PEOPLE NOT ALLERGIC TO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always perform an Allergy Alert Test 48h before each coloration. Strictly follow safety instructions and consult www.wella.com/XYZ. If your client has ever experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand.

Features

Universal Product Code (UPC check)

fulfillment

title_shipToHome_date_delivery

Actual Color

44/0 INTENSE MEDIUM BROWN/NATURAL

44/02 INTENSE MEDIUM/NATURAL MATTE

44/44 INTENSE MEDIUM BROWN/RED RED

44/65 INTENSE MEDIUM BROWN/VIOLET RED-VIOLET

Colour

Coverage

Grey

Ease Of Use

Applying

Consistency

Smell

Shade

[This review was collected as part of a promotion.] As you might check on my page @kas_aesthetics, I am truly  blonde. Coloring my hair with wella koleston  for years. Around 7 years using 2 tones. 12-89 and 12-96. Coloring every 14 days only roots. Use 1/4 of each tube with 30% (30ml) volume, also koleston. Really  recommend it for  a healthy hair Wella Koleston 30 Volume 9% Cream Developer - 33.8 oz  Wella Color Wella Koleston Perfect Permanent Creme Haircolor 1:2 12/89 Special Blonde

Wella Store

[This review was collected as part of a promotion.] Very good products on Wella name. Colours are rich and easy to use, quick and long lasting, the shine is amazing and leaves the hair in a very good condition. After using many other brands this one is mu favourite

[This review was collected as part of a promotion.] I have a few gray hairs and this color does an amazing job covering that. I only do a root touch up about every 2-3 months and its definitely enough for me since I only have a few. This color does not fade anywhere is beautifully.

[This review was collected as part of a promotion.] I  love this brand!! Im a professional hairdresser and have been using this brand almost exclusively. The only reason I say almost, is due to occasionally trying other, more cost effective, brands to no avail.[product:wella-koleston-perfect-permanent-creme-haircolor-1:1]

influenster.com

[This review was collected as part of a promotion.] I absolutely adore this brand and all of their products! No matter what product I have teied, it never a let's me down. The scents are always on point and so amazing! They make my hair feel like I just walked out of the salon and sometimes I have to stop myself from touching my hair it feels that great!

[This review was collected as part of a promotion.] It is a widely available hair color line that has an almost  professional like quality. You can definitely achieve professional results if you know what you are doing though. It will cover grey almost effortlessly too. It is a wonderful color line if you do not have access to more  professional brands.

[This review was collected as part of a promotion.] I like well products because they don't have harsh smells I have kids so when doing hair at home it's important to not have too much chemicals as far as smell or too toxic. This Color is great and vibriant. Works fast. It's not too pricey. Overall satisfied

[This review was collected as part of a promotion.] Good colour to use on hair. Minimal damage and colour lasts a long time. Easy to use. Instructions on the back. Only thing to improve is the fact that it doesnt make your hair smell amazing which it means it requires washing a few times to wash out the smell.

[This review was collected as part of a promotion.] I love Wella toners when I have my hair bright platinum, but I was not a fan of their hair dyes. They are kind of challenging to work with as far as the texture and viscosity goes, and they were not very long lasting. They came out looking fine at first, but when I washed my hair a week later, all of the color just disappeared. I might try some other shades, but not for a while.

[This review was collected as part of a promotion.] I've been dieing my hair since I was 13 years old because they're white so I've tried almost every hair color. I used to be a fan of the Koleston creme hair color since I didn't get any rushes when applied, it covered my grey hair without washing off, and was friendly with thehair edges. But at some point the formula changed and the colors became darker, a lot darker without changing the numbers. Further more the range of the colors was reduced and left their consumers without their products. It was really difficult for me then to find my colors in Wella and even more difficult to find them in another brand. Really disappointed guys...

Koleston Perfect ME+ Permanent Color Collection - 44/65 Intense Medium Brown/Violet Red-Violet tall navy rectangular box with vertical KOLESTON PERFECT text, multicolored feather-like streaks in teal, pink and red, Wella Professionals logo at top and ME+ marking near base; salon-grade permanent hair colour suitable for root coverage and tonal control.