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Koleston Perfect ME+ Permanent Color Collection - 8/01 Light Blonde/Natural Ash

<ul><li>Grey Coverage: Provides up to 100% grey coverage.</li><li>Reduced Damage: Contains ME+ and Metal Purifier for reduced damage.</li><li>Allergy Risk Reduction: ME+ technology considerably reduces the risk of developing a new allergy to hair color for those not allergic to hair colorants.</li><li>Even Color Application: Delivers significantly more even, balanced, and true-to-tone color from root to tip.</li><li>Color Purity: Pure Balance Technology minimizes free radical formation during color development by deactivating impurities like metals present in hair.</li></ul>

<ul><li>Up to 100% grey coverage</li><li>Rich, even color with brilliant shine</li><li>Contains ME+ and Metal Purifier for reduced damage</li></ul>

Hair Color Shade

Hair Color Type

Brand

Hair Color Category

Color Descriptor

Hair Coverage

Hair Care Key Benefits

Hair Product Form

Recommended Use

Koleston Perfect - Our purest Color Ever with ME+ Technology Hair color trends are constantly moving. One week we might be talking about rose gold hair, and the next we’re taking it neon blue or paring locks back with natural-looking balayage. You could never call our industry’s goings-on uneventful, but there is one area where things tend to stay the same: in the choice of dye molecules that are used. Until now, that is. Wella Professionals’ technical advancement soars to new heights with the introduction of KOLESTON PERFECT with ME+. It is the first and only professional hair color brand to feature breakthrough technologies, Pure Balance Technology and ME+. But, what does that mean? Let’s break it down… The Pure Balance Technology is designed to minimize the formation of free radicals during the color formation by deactivating impurities like metals present in hair. Free radicals interfere with the color formation during the color development and are a key cause to hair damage. With Pure Balance Technology, the result is even pure color results with natural depth and shine and significantly less hair damage, color after color*. Meanwhile, the ME+ technology is a scientific breakthrough designed to replace extreme sensitizers, PPD and PTD. ME+ considerably reduces the risk of developing a new allergy to hair color**. First patented in the 19th century, PPD and PTD had been the leading ingredients in permanent hair color for over 130 years. NEW KOLESTON PERFECT with ME+ is about to change that, offering salon clients our most meaningful change in hair color innovation in over a century. The new formula also delivers color that is significantly more even, balanced and true to tone from root to tip** offering better balance of tone and control of depth** with up to 100% grey coverage. The vibrant color portfolio spans naturals, brunettes, reds and blondes, plus a special mixing range to make a wide array of shades possible.  NEW KOLESTON PERFECT with ME+ features the same mixing ratio, the same development time and the same grey coverage, all enhanced with easier mixing, more precise application and an improved fragrance that offers a better experience for colorists and clients. * Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology ** FOR THE PEOPLE NOT ALLERGIC TO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always perform an Allergy Alert Test 48h before each coloration. Strictly follow safety instructions and consult www.wella.com/XYZ. If your client has ever experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand.

Features

Universal Product Code (UPC check)

fulfillment

title_shipToHome_date_delivery

Actual Color

8/0 LIGHT BLONDE/NATURAL

8/01 LIGHT BLONDE/NATURAL ASH

8/03 LIGHT BLONDE/NATURAL GOLD

8/07 LIGHT BLONDE/NATURAL BROWN

8/1 LIGHT BLONDE/ASH

8/2 LIGHT BLONDE/MATTE

8/3 LIGHT BLONDE/GOLD

8/34 LIGHT BLONDE/GOLD RED

8/38 LIGHT BLONDE/ GOLD PEARL

8/45 LIGHT BLONDE/RED RED-VIOLET

8/71 LIGHT BLONDE/BROWN ASH

8/74 LIGHT BLONDE/ BROWN RED

8/96 LIGHT BLONDE/CENDRE VIOLET

8/97 LIGHT BLONDE/CENDRE BROWN

Colour

Coverage

Ease Of Use

Line

Smell

[This review was collected as part of a promotion.] absolutely beautiful, the only thing is that if you using on a level base 4 let it sit for 50min as it can look a little red if you rinse to early but overall works amazing in lightening the base and covering greys.

Wella Store

Love this color it is so natural for strawberry blonds

[This review was collected as part of a promotion.] I absolutely  LOVE #Wella products! They are easy to use products and even if your NOT a professional you can most definitely accomplish your attempt at the correct color for you. Just remembered you have black hair and you by blonde and dont bleach your hair prior to coloring your hair, your going to have to realize you need to bleach your hair! But Im NOT a professional but Ive been coloring my hair since I was 9. Have fun, be bold, & NEVER change who YOU are for anyone or anything! Color your hair and have fun with it because if you dont like it, you can color your hair back to what it was prior to coloring your hair!!!

[This review was collected as part of a promotion.] Works extremely well. Super thick formula sure to evenly coat every single hair. Color sticks and stays even after multiple washes with the harshest sulfates (please STOP using sulfates on your hair). Gives hair an ultra glossy finish surely to leave people asking "how?"

[This review was collected as part of a promotion.] One of my favorite haircolor brand...it does what it says..yes i just love the color on my hair this gives...its same as it is mentioned...i am using his since years and i just love my haircolor..its a must buy product and it is one of the best haircolor brands.

[This review was collected as part of a promotion.] Perfect amount of natural ash for a lowlight or toner. It allows the natural pigment to shine through with toning out the unnecessary brass. I always have a tube of this in my collection. Always satisfied with how subtle this color is.

influenster.com

[This review was collected as part of a promotion.] Wella does a great job!  I got a great color that I loved.  It was exactly what I was looking for!  I would definitely recommend Wella Koleston in Light Blonde Natural Ash for anyone looking for a beautiful Ash blond color.  I was very pleased with the results.

[This review was collected as part of a promotion.] The color came out great and the color was really easy to work with. I would suggest looking at the swatches beforehand so you have a good idea of what youll end up with. I would also use a good conditioner afterwards.

[This review was collected as part of a promotion.] I love wella colours u cant beat the colour u get from this it makes my hair look so shiny and it doesnt even look like its been coloured so natural which I love. I am a hairstylist by trade so will only use limited brands and this is one of my favourites

[This review was collected as part of a promotion.] I use wella all the time in the salon. It's OK, it does the job and is pretty predictable. The fade is decent, doesn't fade too fast or fade in weird colors. I prefer other hair color lines to this one though.

Koleston Perfect ME+ Permanent Color Collection - 8/01 Light Blonde/Natural Ash centered front-facing navy-blue box with multicolored streak graphic and Wella Professionals red logo, vertical white 'Koleston Perfect' text on studio white background; popular with colourists for professional permanent root coverage.