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Koleston Perfect ME+ Permanent Color Collection - 8/01 Light Blonde/Natural Ash

<ul><li>Grey Coverage: Provides up to 100% grey coverage.</li><li>Reduced Damage: Contains ME+ and Metal Purifier for reduced damage.</li><li>Allergy Risk Reduction: ME+ technology considerably reduces the risk of developing a new allergy to hair color for those not allergic to hair colorants.</li><li>Even Color Application: Delivers significantly more even, balanced, and true-to-tone color from root to tip.</li><li>Color Purity: Pure Balance Technology minimizes free radical formation during color development by deactivating impurities like metals present in hair.</li></ul>

<ul><li>Up to 100% grey coverage</li><li>Rich, even color with brilliant shine</li><li>Contains ME+ and Metal Purifier for reduced damage</li></ul>

Hair Color Shade

Hair Color Type

Brand

Hair Color Category

Color Descriptor

Hair Coverage

Hair Care Key Benefits

Hair Product Form

Recommended Use

Koleston Perfect - Our purest Color Ever with ME+ Technology Hair color trends are constantly moving. One week we might be talking about rose gold hair, and the next we’re taking it neon blue or paring locks back with natural-looking balayage. You could never call our industry’s goings-on uneventful, but there is one area where things tend to stay the same: in the choice of dye molecules that are used. Until now, that is. Wella Professionals’ technical advancement soars to new heights with the introduction of KOLESTON PERFECT with ME+. It is the first and only professional hair color brand to feature breakthrough technologies, Pure Balance Technology and ME+. But, what does that mean? Let’s break it down… The Pure Balance Technology is designed to minimize the formation of free radicals during the color formation by deactivating impurities like metals present in hair. Free radicals interfere with the color formation during the color development and are a key cause to hair damage. With Pure Balance Technology, the result is even pure color results with natural depth and shine and significantly less hair damage, color after color*. Meanwhile, the ME+ technology is a scientific breakthrough designed to replace extreme sensitizers, PPD and PTD. ME+ considerably reduces the risk of developing a new allergy to hair color**. First patented in the 19th century, PPD and PTD had been the leading ingredients in permanent hair color for over 130 years. NEW KOLESTON PERFECT with ME+ is about to change that, offering salon clients our most meaningful change in hair color innovation in over a century. The new formula also delivers color that is significantly more even, balanced and true to tone from root to tip** offering better balance of tone and control of depth** with up to 100% grey coverage. The vibrant color portfolio spans naturals, brunettes, reds and blondes, plus a special mixing range to make a wide array of shades possible.  NEW KOLESTON PERFECT with ME+ features the same mixing ratio, the same development time and the same grey coverage, all enhanced with easier mixing, more precise application and an improved fragrance that offers a better experience for colorists and clients. * Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology ** FOR THE PEOPLE NOT ALLERGIC TO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always perform an Allergy Alert Test 48h before each coloration. Strictly follow safety instructions and consult www.wella.com/XYZ. If your client has ever experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand.

Features

Universal Product Code (UPC check)

fulfillment

title_shipToHome_date_delivery

Actual Color

8/0 LIGHT BLONDE/NATURAL

8/01 LIGHT BLONDE/NATURAL ASH

8/03 LIGHT BLONDE/NATURAL GOLD

8/07 LIGHT BLONDE/NATURAL BROWN

8/1 LIGHT BLONDE/ASH

8/2 LIGHT BLONDE/MATTE

8/3 LIGHT BLONDE/GOLD

8/34 LIGHT BLONDE/GOLD RED

8/38 LIGHT BLONDE/ GOLD PEARL

8/45 LIGHT BLONDE/RED RED-VIOLET

8/71 LIGHT BLONDE/BROWN ASH

8/74 LIGHT BLONDE/ BROWN RED

8/96 LIGHT BLONDE/CENDRE VIOLET

8/97 LIGHT BLONDE/CENDRE BROWN

Colour

Color Tone

Grey Coverage

[This review was collected as part of a promotion.] This brand has really beautiful haircolors that sometimes its almost impossible to decide what shade i want to use, i go for certain shade and when i see the other colors i start to doubt and end up taking other colors. It lasts long and it gets in all the hair strands.

Wella Store

[This review was collected as part of a promotion.] This is my fav brand when it comes to hair color. I color my hair at home and it couldnt get much easier than this. Its easy to use and give salon like results at home.

[This review was collected as part of a promotion.] I love Koleston haircolor! Helps maintain health of hair while processing! Easy to apply! Always predictable results!

Best results . Great dimensional shades . Grey coverage . Shine ! Easy to remove hairline stains . Range of colors and shades are amazing !

Love this permanent line

[This review was collected as part of a promotion.] Love this color either as a secondary color for base or as a lowlite.

Beautiful tone

[This review was collected as part of a promotion.] Love this color for roots color or lowlite. Gives such a beautiful gold tone.

Beautiful Color and Tone

[This review was collected as part of a promotion.] Beautiful color and tone. Great for roots color or lowlite

Beautiful Color

[This review was collected as part of a promotion.] I love having a pure natural with more tonal direction to support my warmer formulas.

My go to for grey coverage on a strawberry blonde!

Beautiful blonde with great gray coverage and shine!

Beautiful Blonde!

[This review was collected as part of a promotion.] I use wella all the time in the salon. It's OK, it does the job and is pretty predictable. The fade is decent, doesn't fade too fast or fade in weird colors. I prefer other hair color lines to this one though.

Koleston Perfect ME+ Permanent Color Collection - 8/01 Light Blonde/Natural Ash centered front-facing navy-blue box with multicolored streak graphic and Wella Professionals red logo, vertical white 'Koleston Perfect' text on studio white background; popular with colourists for professional permanent root coverage.

Koleston Perfect ME+ Permanent Color Collection - 8/01 Light Blonde/Natural Ash

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