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Koleston Perfect ME+ Permanent Color Collection - 8/01 Light Blonde/Natural Ash

<ul><li>Up to 100% grey coverage</li><li>Rich, even color with brilliant shine</li><li>Contains ME+ and Metal Purifier for reduced damage</li></ul>

Hair Color Shade

Hair Color Type

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Koleston Perfect - Our purest Color Ever with ME+ Technology Hair color trends are constantly moving. One week we might be talking about rose gold hair, and the next we’re taking it neon blue or paring locks back with natural-looking balayage. You could never call our industry’s goings-on uneventful, but there is one area where things tend to stay the same: in the choice of dye molecules that are used. Until now, that is. Wella Professionals’ technical advancement soars to new heights with the introduction of KOLESTON PERFECT with ME+. It is the first and only professional hair color brand to feature breakthrough technologies, Pure Balance Technology and ME+. But, what does that mean? Let’s break it down… The Pure Balance Technology is designed to minimize the formation of free radicals during the color formation by deactivating impurities like metals present in hair. Free radicals interfere with the color formation during the color development and are a key cause to hair damage. With Pure Balance Technology, the result is even pure color results with natural depth and shine and significantly less hair damage, color after color*. Meanwhile, the ME+ technology is a scientific breakthrough designed to replace extreme sensitizers, PPD and PTD. ME+ considerably reduces the risk of developing a new allergy to hair color**. First patented in the 19th century, PPD and PTD had been the leading ingredients in permanent hair color for over 130 years. NEW KOLESTON PERFECT with ME+ is about to change that, offering salon clients our most meaningful change in hair color innovation in over a century. The new formula also delivers color that is significantly more even, balanced and true to tone from root to tip** offering better balance of tone and control of depth** with up to 100% grey coverage. The vibrant color portfolio spans naturals, brunettes, reds and blondes, plus a special mixing range to make a wide array of shades possible.  NEW KOLESTON PERFECT with ME+ features the same mixing ratio, the same development time and the same grey coverage, all enhanced with easier mixing, more precise application and an improved fragrance that offers a better experience for colorists and clients. * Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology ** FOR THE PEOPLE NOT ALLERGIC TO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always perform an Allergy Alert Test 48h before each coloration. Strictly follow safety instructions and consult www.wella.com/XYZ. If your client has ever experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand.

Features

Universal Product Code (UPC check)

fulfillment

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Actual Color

8/0 LIGHT BLONDE/NATURAL

8/01 LIGHT BLONDE/NATURAL ASH

8/03 LIGHT BLONDE/NATURAL GOLD

8/07 LIGHT BLONDE/NATURAL BROWN

8/1 LIGHT BLONDE/ASH

8/2 LIGHT BLONDE/MATTE

8/3 LIGHT BLONDE/GOLD

8/34 LIGHT BLONDE/GOLD RED

8/38 LIGHT BLONDE/ GOLD PEARL

8/45 LIGHT BLONDE/RED RED-VIOLET

8/71 LIGHT BLONDE/BROWN ASH

8/74 LIGHT BLONDE/ BROWN RED

8/96 LIGHT BLONDE/CENDRE VIOLET

8/97 LIGHT BLONDE/CENDRE BROWN

[This review was collected as part of a promotion.] absolutely beautiful, the only thing is that if you using on a level base 4 let it sit for 50min as it can look a little red if you rinse to early but overall works amazing in lightening the base and covering greys.

Wella Store

Love this color it is so natural for strawberry blonds