Walmart US Ecommerce Website

GENERAL MERCHANDISE

PHARMACY

GROCERIES

VUDU

SPARK

PHOTO

ADVERTISING

SAVINGS CATCHER

GIFTCARDS

INHOME

AFFILIATE

ONEAPP

LOTUS

HELP

SMART_REORDER

GROCERY

CONV_COMMERCE

Try it free

Glass WEB: Walmart + "Expired FT Eligible" PIP Banner Wk 19 2025

Buy Box Ad Container Module for Desktop

Custom HTML Module - About Klarna

Custom HTML Module - About SalesFinancing - Second update

You'll choose a plan at checkout.

#515357

I want delivery savings with Delivery Pass

#0071dc

NEW Fulfillment Tue Apr 15 2025 2:17 PM EDT

MTZ Team | Marquee 1 Ad | Item Page

MTZ Team | Marquee 2  Ad | Item Page

MTZ Team | Skyline Ad | Item Page

Other products of interest

MTZ Team | Sponsored Product Carousel - Item Page

More items to explore

MTZ Team | Sponsored Product Carousel - Item Page Broad 

NEW AddonServicesRedesign Fri Jul 18 2025 1:30 PM EDT

NEW AddToCart Mon Jul 14 2025 3:50 PM EDT

NEW AddToCart Tue Apr 15 2025 2:19 PM EDT

NEW BrandBoxDisplayAd Mon Jul 14 2025 9:14 PM EDT

NEW BrandLink Wed Apr 23 2025 12:07 AM EDT

NEW Breadcrumb Mon Apr 07 2025 8:23 PM EDT

Walmart Rewards Mastercard

NEW FinancingOptions Tue Dec 10 2024 3:32 PM EST

I want shipping & delivery savings with

NEW Fulfillment Mon Jul 14 2025 4:00 PM EDT

NEW InternationalShipping Mon May 18 2026 1:02 PM EDT

New Item Page - Nutrition Value Placeholder Module, Wednesday, February 08, 2023, 5:11:53:90 pm

New Item Page - Product Description Placeholder Module, Wednesday, February 08, 2023, 5:14:04:38 pm

New Item Page - Product Ingredients Placeholder Module, Friday, February 10, 2023, 10:34:23:79 am

New Item Page - Product Specifications Placeholder Module, Wednesday, February 08, 2023, 5:15:29:61 pm

New Item Page - Reviews Placeholder Module, Wednesday, March 22, 2023, 10:04:29:34 am

New Item Related Shelves Module, Thursday, June 15, 2023, 6:08:51:10 am

 Price Match Policy

Prices, terms, and availability may vary online, in stores, and in–app. If the advertised price is not shown here, inventory at the advertised price may now be sold out. Please see the other offers, if available, while quantities last. Some items may be available from Marketplace Sellers, who set their own prices, and are not eligible for price match. Items sold in store by Walmart may be eligible for a price match to online items shipped and sold by Walmart. For variable weight items, price shown is an estimated price only – you will be charged for the actual weight of the item. See our

NEW LegalPriceDisclaimer Mon Jul 14 2025 4:11 PM EDT

NEW LegalPriceDisclaimer Wed Apr 30 2025 12:13 AM EDT

NEW ListsAndRegistries Tue Apr 15 2025 4:50 PM EDT

NEW PaymentPlans Mon Jul 14 2025 4:15 PM EDT

NEW PaymentPlans Tue Apr 15 2025 1:31 PM EDT

NEW PriceInformation Tue Apr 15 2025 1:30 PM EDT

NEW ProductDescriptionPlaceholderATF Tue Jul 08 2025 11:41 PM EDT

NEW ProductFlags Thu Apr 10 2025 11:42 PM EDT

NEW ProductHighlightsPlaceholder Wed Jul 02 2025 12:43 AM EDT

NEW ProductImages Tue Apr 15 2025 2:13 PM EDT

NEW ProductName Tue Apr 15 2025 12:53 PM EDT

NEW ProductReturnPolicyDetails Tue Dec 10 2024 3:17 PM EST

NEW ProductReturnPolicy Mon Jul 14 2025 5:04 PM EDT

Return Policy

NEW ProductReturnPolicy Tue Apr 15 2025 2:28 PM EDT

NEW ProductStickyBuyBox Wed Jul 02 2025 12:55 AM EDT

NEW PromoDiscount Tue Apr 15 2025 6:53 PM EDT

New SellersSecondaryBuyBox Module, Tuesday, September 05, 2023, 4:02:21:76 pm

Shop Confidently

NEW ShopWithConfidence Thu Jan 15 2026 2:20 PM EST

NEW SocialProofMessage Tue Apr 15 2025 7:17 PM EDT

NEW SoldAndShippedBy Mon Jul 14 2025 5:04 PM EDT

NEW SoldAndShippedBy Tue Apr 15 2025 2:23 PM EDT

New!

More savings, less stress.

HSK_Subscribetosave_E_v2

NEW SubscriptionOptionsModule Tue Apr 15 2025 6:44 PM EDT

NEW SubscriptionPriceMessage Wed Apr 23 2025 6:48 PM EDT

NEW Variants Wed Apr 23 2025 11:01 PM EDT

[Sticky] BuyBoxAd Mon Aug 11 2025 3:59 AM EDT

[Sticky] PriceInformation Mon Jul 14 2025 4:03 PM EDT

Syndigo

True

dWeb: L1/L2- Comparison Chart- WK 07, 2026

#000000

Item Carousel - Rich Relevance 1

RR carousel

Item Carousel - Rich Relevance 2

RR carousel 2

Item Carousel - Rich Relevance 3

Wella Koleston Perfect 8/97

<ul><li>Up to 100% grey coverage</li><li>Rich, even color with brilliant shine</li><li>Contains ME+ and Metal Purifier for reduced damage</li></ul>

Hair Color Type

Brand

Hair Color Category

Color Descriptor

Hair Coverage

Hair Care Key Benefits

Hair Product Form

Recommended Use

Wella Koleston Perfect offers rich, even color with up to 100% grey coverage. Its advanced formula with ME+ and Metal Purifier ensures vibrant, long-lasting shine while helping protect hair integrity.

Features

Universal Product Code (UPC check)

fulfillment

title_shipToHome_date_delivery

Actual Color

8/0 LIGHT BLONDE/NATURAL

8/01 LIGHT BLONDE/NATURAL ASH

8/03 LIGHT BLONDE/NATURAL GOLD

8/07 LIGHT BLONDE/NATURAL BROWN

8/1 LIGHT BLONDE/ASH

8/2 LIGHT BLONDE/MATTE

8/3 LIGHT BLONDE/GOLD

8/34 LIGHT BLONDE/GOLD RED

8/38 LIGHT BLONDE/ GOLD PEARL

8/45 LIGHT BLONDE/RED RED-VIOLET

8/71 LIGHT BLONDE/BROWN ASH

8/74 LIGHT BLONDE/ BROWN RED

8/96 LIGHT BLONDE/CENDRE VIOLET

8/97 LIGHT BLONDE/CENDRE BROWN

Colour

Coverage

Ease Of Use

Line

Smell

[This review was collected as part of a promotion.] absolutely beautiful, the only thing is that if you using on a level base 4 let it sit for 50min as it can look a little red if you rinse to early but overall works amazing in lightening the base and covering greys.

Wella Store

Love this color it is so natural for strawberry blonds

[This review was collected as part of a promotion.] I absolutely  LOVE #Wella products! They are easy to use products and even if your NOT a professional you can most definitely accomplish your attempt at the correct color for you. Just remembered you have black hair and you by blonde and dont bleach your hair prior to coloring your hair, your going to have to realize you need to bleach your hair! But Im NOT a professional but Ive been coloring my hair since I was 9. Have fun, be bold, & NEVER change who YOU are for anyone or anything! Color your hair and have fun with it because if you dont like it, you can color your hair back to what it was prior to coloring your hair!!!

[This review was collected as part of a promotion.] Works extremely well. Super thick formula sure to evenly coat every single hair. Color sticks and stays even after multiple washes with the harshest sulfates (please STOP using sulfates on your hair). Gives hair an ultra glossy finish surely to leave people asking "how?"

[This review was collected as part of a promotion.] One of my favorite haircolor brand...it does what it says..yes i just love the color on my hair this gives...its same as it is mentioned...i am using his since years and i just love my haircolor..its a must buy product and it is one of the best haircolor brands.

[This review was collected as part of a promotion.] Perfect amount of natural ash for a lowlight or toner. It allows the natural pigment to shine through with toning out the unnecessary brass. I always have a tube of this in my collection. Always satisfied with how subtle this color is.

influenster.com

[This review was collected as part of a promotion.] Wella does a great job!  I got a great color that I loved.  It was exactly what I was looking for!  I would definitely recommend Wella Koleston in Light Blonde Natural Ash for anyone looking for a beautiful Ash blond color.  I was very pleased with the results.

[This review was collected as part of a promotion.] The color came out great and the color was really easy to work with. I would suggest looking at the swatches beforehand so you have a good idea of what youll end up with. I would also use a good conditioner afterwards.

[This review was collected as part of a promotion.] I love wella colours u cant beat the colour u get from this it makes my hair look so shiny and it doesnt even look like its been coloured so natural which I love. I am a hairstylist by trade so will only use limited brands and this is one of my favourites

[This review was collected as part of a promotion.] I use wella all the time in the salon. It's OK, it does the job and is pretty predictable. The fade is decent, doesn't fade too fast or fade in weird colors. I prefer other hair color lines to this one though.

Wella Koleston Perfect 8/97 semi-permanent hair color packaging displayed in a sleek navy blue box with golden feather graphics and bold white text. Provides up to 100% grey coverage, vibrant shine, and reduced damage with ME+ and Metal Purifier technology.