Name: L'Oréal Paris Feria, Permanent Hair Dye
Brand: L'Oréal Paris
SKU: 10248721
Price: 16.48 CAD
Availability: InStock
Rating: 3.9 (9089 reviews)

Walmart US Ecommerce Website

GENERAL MERCHANDISE

PHARMACY

GROCERIES

VUDU

SPARK

PHOTO

ADVERTISING

SAVINGS CATCHER

GIFTCARDS

INHOME

AFFILIATE

ONEAPP

LOTUS

HELP

SMART_REORDER

GROCERY

CONV_COMMERCE

Shop

dWeb : Personal Care - "Beauty event " Inter Page Navigation Banner WK35  2026

NEW ProductName Tue Apr 15 2025 12:53 PM EDT

NEW ProductHighlightsPlaceholder Wed Jul 02 2025 12:43 AM EDT

NEW AddToCart Mon Jul 14 2025 3:50 PM EDT

 Price Match Policy

Prices, terms, and availability may vary online, in stores, and in–app. If the advertised price is not shown here, inventory at the advertised price may now be sold out. Please see the other offers, if available, while quantities last. Some items may be available from Marketplace Sellers, who set their own prices, and are not eligible for price match. Items sold in store by Walmart may be eligible for a price match to online items shipped and sold by Walmart. For variable weight items, price shown is an estimated price only – you will be charged for the actual weight of the item. See our

NEW LegalPriceDisclaimer Mon Jul 14 2025 4:11 PM EDT

NEW PriceInformation Tue Apr 15 2025 1:30 PM EDT

NEW Breadcrumb Mon Apr 07 2025 8:23 PM EDT

NEW ProductReturnPolicy Mon Jul 14 2025 5:04 PM EDT

NEW Variants Wed Apr 23 2025 11:01 PM EDT

[Sticky] PriceInformation Mon Jul 14 2025 4:03 PM EDT

Other products of interest

MTZ Team | Sponsored Product Carousel - Item Page

NEW PaymentPlans Tue Apr 15 2025 1:31 PM EDT

NEW PromoDiscount Tue Apr 15 2025 6:53 PM EDT

[Sticky] BuyBoxAd Mon Aug 11 2025 3:59 AM EDT

New Item Related Shelves Module, Thursday, June 15, 2023, 6:08:51:10 am

NEW ListsAndRegistries Tue Apr 15 2025 4:50 PM EDT

I want delivery savings + more with

Try 30 days of free delivery + more! Choose your plan at checkout.

#2e2f32

NEW Fulfillment Tue Apr 15 2025 2:17 PM EDT

New SellersSecondaryBuyBox Module, Tuesday, September 05, 2023, 4:02:21:76 pm

NEW ProductFlags Thu Apr 10 2025 11:42 PM EDT

MTZ Team | Marquee 1 Ad | Item Page

NEW AddonServicesRedesign Fri Jul 18 2025 1:30 PM EDT

Return Policy

NEW ProductReturnPolicy Tue Apr 15 2025 2:28 PM EDT

NEW PaymentPlans Mon Jul 14 2025 4:15 PM EDT

New Item Page - Product Ingredients Placeholder Module, Friday, February 10, 2023, 10:34:23:79 am

Walmart Rewards Mastercard

NEW FinancingOptions Tue Dec 10 2024 3:32 PM EST

Shop Confidently

NEW ShopWithConfidence Thu Jan 15 2026 2:20 PM EST

NEW SoldAndShippedBy Tue Apr 15 2025 2:23 PM EDT

NEW BrandLink Wed Apr 23 2025 12:07 AM EDT

New!

More savings, less stress.

HSK_Subscribetosave_E_v2

NEW SubscriptionOptionsModule Tue Apr 15 2025 6:44 PM EDT

NEW ProductDescriptionPlaceholderATF Tue Jul 08 2025 11:41 PM EDT

MTZ Team | Skyline Ad | Item Page

New Item Page - Reviews Placeholder Module, Wednesday, March 22, 2023, 10:04:29:34 am

NEW InternationalShipping Mon May 18 2026 1:02 PM EDT

Buy Box Ad Container Module for Desktop

Custom HTML Module - About SalesFinancing - Second update

New Item Page - Nutrition Value Placeholder Module, Wednesday, February 08, 2023, 5:11:53:90 pm

NEW AddToCart Tue Apr 15 2025 2:19 PM EDT

NEW ProductImages Tue Apr 15 2025 2:13 PM EDT

More items to explore

MTZ Team | Sponsored Product Carousel - Item Page Broad 

NEW SubscriptionPriceMessage Wed Apr 23 2025 6:48 PM EDT

NEW ProductStickyBuyBox Wed Jul 02 2025 12:55 AM EDT

Syndigo

MTZ Team | Marquee 2  Ad | Item Page

NEW SoldAndShippedBy Mon Jul 14 2025 5:04 PM EDT

NEW SocialProofMessage Tue Apr 15 2025 7:17 PM EDT

NEW BrandBoxDisplayAd Mon Jul 14 2025 9:14 PM EDT

Custom HTML Module - About Klarna

New Item Page - Product Specifications Placeholder Module, Wednesday, February 08, 2023, 5:15:29:61 pm

NEW LegalPriceDisclaimer Wed Apr 30 2025 12:13 AM EDT

NEW ProductReturnPolicyDetails Tue Dec 10 2024 3:17 PM EST

New Item Page - Product Description Placeholder Module, Wednesday, February 08, 2023, 5:14:04:38 pm

NEW Fulfillment Mon Jul 14 2025 4:00 PM EDT

True

dWeb: L1/L2- Comparison Chart- WK 07, 2026

RR carousel 2

Item Carousel - Rich Relevance 3

RR carousel

Item Carousel - Rich Relevance 2

#000000

Item Carousel - Rich Relevance 1

L'Oréal Paris Feria, Permanent Hair Dye

Multi-Faceted <ul><li>Feria Is Multi-Faceted Permanent Hair Color: Known for shimmering color and edgy colors Feria permanent hair dye kits transform hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads</li><li>Multi-Tonal Shimmering Feria Hair Color: With 50 plus bold shades ranging from deepest black hair platinum blonde & smoky silver hair dye Feria hair color kits are inspired by cutting-edge fashion & the latest trends no appointment required</li><li>L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color from fade-defying Superior Preference to bold stylish Feria and gray-coverage from Excellence Cr</li><li>L'Oréal Paris Feria, Permanent Hair Dye</li></ul>

Hair Color Type

Brand

Hair Color Category

Color Descriptor

Hair Coverage

Features

Hair Care Key Benefits

Hair Product Form

Treatment Time

Hair Type

Ingredient Preference

L’Oréal Paris Feria multi-faceted permanent hair color delivers precise coloring results. Elevate your style with trending colors, all without the damage with NEW Bond Care Technology for up to 40% stronger hair. Vegan drip-defying formula lets you apply all-over color like a pro, suitable for all hair types and textures. BENEFITS Feria hair dye by L'Oréal Paris gives you cutting-edge, multi-faceted, shimmering color for vibrant, healthy-looking hair Feria's Bonding Complex Complex Conditioner helps repair weak hair bonds Delivers trending, shimmering, fashionable and multi-tonal hair color Vegan formula - no animal derived ingredients or by products HOW TO USE Perform allergy test 48 hours before coloring Step 1 : Pour entire shimmering conditioning colour gel & the shimmer serum ampoule into developer bottle and shake well. Step 2 : Apply the mixture on the mid-lenghts and stay away form the scalp (2cm - 1 inch). Saturate thoroughly. Wait for 20 minutes Step 3 : Apply remaining mixture to roots, until completely saturated. Wait for 10 minutes Step 4 : Rinse the colour Step 5 : Apply conditioner & leave in for 2 minutes Step 6 : Rinse and style FORMULA Vegan Formula

Universal Product Code (UPC check)

Walmart Item #

fulfillment

title_shipToHome_date_delivery

Hair Color Shade

1 Smokey Blue

CP1 Coral Pink

S1 Silver Grey

2 Smokey Pink

10 Blackest Black

M10 Cosmic Azure Rich Blue

M11 Twilight Haze Dark Black

11.21 Ultra Pearl Blonde

12 Smokey Lavender

20 Black

M20 Orchid Glow Warm Purple

21 Bright Black

26 Deepest Magenta

M26 Violet Eclipse Cool Purple

28 Deepest Violet

33 Natural Soft Black

36 Deep Burgundy Brown

37 Deep Burgondy

38 Intense Deep Violet

40 DEEPLY BROWN

41 Rich Mahogany

45 Deep Bronzed Brown

48 Intense Deep Auburn Red

48 Intense Medium Violet

50 Medium Brown

51 Bronzed Brown

53 Cool Medium Brown

57 Intense Medium Auburn Red

59 Rich Golden Brown

60 LIGHT BROWN

61 Cool Brown

62 Light Irridescent Brown

M62 Blood Moon Cool Rich Red

65 Richest Caramel Brown

68 Rich Auburn True Red

73 Dark Golden Blonde

74 Deep Copper Blonde

74 Intense Copper

77 Bright Auburn

100 Very Light Natural Blonde

110 Very Light Beige Blonde

517 Bright Teal

521 Medium Cool Iridescent Brown

622 Vivid Fuchsia

Colour

Scent

Ease Of Application

Shade

Instructions Clarity

Look

Grey

Value For Money

Color Lightness

Wash-out

Color Tone

Packaging

Purple Colour

Color Fading

Quality

Blonde Color

Root Coverage

Formula

Hair Softness

Shimmer Effect

Violet Color

Ease Of Mixing

Produces a range of rich, bold, and varying shades.

Application process is straightforward with clear instructions.

Really works very well. I typically use the Wella T18. This works as good if not better and everything is included. Tones my hair beautifully. I have very light highlights. Keeps my blonde icy. I like to use it between colors to keep my hair bright. Highly recommend!

Highly recommend!

walmart.com

The dye itself was a but on the runny side so it is pretty messy. I had to have my husband help me. It was red dye and looked like a crime scene! lol. However this dye has covered my grey better than any I've tried. I've never dyed my hair red before and have heard it fades fast. It did fade but it is still red and civered my grey so well. I have hard to dye grey hair sometimes. Anyway it is stronger tho in smell and made my hair drier than the preference line of dye.

i have used this for years it gives you a very nice coloe and i like it becsuse it has a small plastic vile to add to mixture which leaves your hair shiny and manageable i get alot of complements on my hair col and always getting  asked what color is it and i let them know it has to be this particular brand and in tbis color. I've tried other brands of the same color, but this brand leaves my hair shinier and more manageable  works well  with a  sensitive scalp it, colors to the root area and longdr lasting color. covers the gray better than other brands I've tried

The biggest reason I got this dye was because I have grey hair, however my tips were orange and I hated it. I was hesitant at first, but this grey genuinely covered any trace of that rusty orange color with one round. 
Insanely easy to use, straightforward and leaves your hair a gorgeous grey with blue undertones!

I wish you would carry this product in the store again I've been wearing this color for years and I get stopped constantly and get compliments and ask what color it is. Please put it back in the store.

Newly reformulated with an additional bright red color booster added to the kit.  Most other red hair color kits turn hair a disappointing muddy brown shade.  This one gives you a vibrant, fiery red that stays for weeks.  Easy to use: You'll not be disappointed!

I spent so much time and money on every semi %26 Demi permanent brand and method trying to get pale pink. I started out with it being very yellow bleached blonde, so I hoped it would end up like a light rose gold. Which with this color it finally did. It did require 2 boxes at first but I bet refreshing the color, if needed, will only need one. Every other color I tried  was blotchy, uneven, didn't work on my roots, didn't take at all or the color was not at all what it claimed (most were straight up orange). I should have taken more pics. These pics are: first one is right after coloring and second is 3 weeks later (about 5 washes). It doesn't wash out really. Which, I had kind of wanted it to be temporary, but I'd rather it look good and just use color remover later if needed. Highly recommend.

Love this, only one that works for a pale pink.

The color on the box can look intimidating it reads as a very bold, almost neon orange —The dye itself is bright when you apply it, and during the first two or three washes. Do not panic during that initial phase! 
It absolutely softens, and once it settles, the result is a beautiful, wearable shade of orange that looks much more natural than the box suggests. I've also used it on my extensions 

I left it on for the maximum recommended time and found that the color payoff was stunning after that brief “too bright” window. 
My only reason for giving it four stars instead of five is longevity. Even with color-protecting shampoo and proper aftercare, I feel the tone fades faster than other box dye brands I've used (featured in a photo everything I've tried)

You will be craved with this shade of copper! 🧡

You're gonna wanna do a color remover and then a soft bleach kit once your hair is that yellow blonde color you'll need two boxes of this and it'll make your hair absolutely gorgeous. My only complaint is that the color is very difficult to maintain so you'll need purple shampoo, purple conditioners, purple college mass all the works and still hit it with another box at least once or twice a month doesn't stick to the roots very well I recommend some type of spray to blend in the roots

Ya gotta want it

Beautiful color, used this on dark brown hair, the red pigment definitely shows! My only complaint is that on the box, the color has more purple tint than it does on my hair.

Looks good

lorealparisusa.com

It was the completely wrong color. It's advertised as a purple shade but it ended up being reddish color. It says to start on your roots but that's the only thing that ends up developing. The color overall isn't bold at all, if you wanted ghost roots though this products for you

boo boo product

L'Oréal Paris Feria, Permanent Hair Dye boxed kit with developer bottle, shimmer serum ampoule and conditioning gel; multi-faceted, shimmering permanent colour with Bond Care Technology (up to 40% stronger hair) and vegan formula. Often used for strand tests and colour swatches.

L'Oréal Paris Feria, Permanent Hair Dye

About this item

At a glance

Shop Confidently

How you’ll get this item:

Your data, your choice