Walmart US Ecommerce Website

GENERAL MERCHANDISE

PHARMACY

GROCERIES

VUDU

SPARK

PHOTO

ADVERTISING

SAVINGS CATCHER

GIFTCARDS

INHOME

AFFILIATE

ONEAPP

LOTUS

HELP

SMART_REORDER

GROCERY

CONV_COMMERCE

Try it free

Glass WEB: Walmart + "Expired FT Eligible" PIP Banner Wk 19 2025

Buy Box Ad Container Module for Desktop

Custom HTML Module - About Klarna

Custom HTML Module - About SalesFinancing - Second update

I want delivery savings + more with

Try 30 days of free delivery + more! Choose your plan at checkout.

#2e2f32

NEW Fulfillment Tue Apr 15 2025 2:17 PM EDT

MTZ Team | Marquee 1 Ad | Item Page

MTZ Team | Marquee 2  Ad | Item Page

MTZ Team | Skyline Ad | Item Page

Other products of interest

MTZ Team | Sponsored Product Carousel - Item Page

More items to explore

MTZ Team | Sponsored Product Carousel - Item Page Broad 

NEW AddonServicesRedesign Fri Jul 18 2025 1:30 PM EDT

NEW AddToCart Mon Jul 14 2025 3:50 PM EDT

NEW AddToCart Tue Apr 15 2025 2:19 PM EDT

NEW BrandBoxDisplayAd Mon Jul 14 2025 9:14 PM EDT

NEW BrandLink Wed Apr 23 2025 12:07 AM EDT

NEW Breadcrumb Mon Apr 07 2025 8:23 PM EDT

Walmart Rewards Mastercard

NEW FinancingOptions Tue Dec 10 2024 3:32 PM EST

NEW Fulfillment Mon Jul 14 2025 4:00 PM EDT

NEW InternationalShipping Mon May 18 2026 1:02 PM EDT

New Item Page - Nutrition Value Placeholder Module, Wednesday, February 08, 2023, 5:11:53:90 pm

New Item Page - Product Description Placeholder Module, Wednesday, February 08, 2023, 5:14:04:38 pm

New Item Page - Product Ingredients Placeholder Module, Friday, February 10, 2023, 10:34:23:79 am

New Item Page - Product Specifications Placeholder Module, Wednesday, February 08, 2023, 5:15:29:61 pm

New Item Page - Reviews Placeholder Module, Wednesday, March 22, 2023, 10:04:29:34 am

New Item Related Shelves Module, Thursday, June 15, 2023, 6:08:51:10 am

 Price Match Policy

Prices, terms, and availability may vary online, in stores, and in–app. If the advertised price is not shown here, inventory at the advertised price may now be sold out. Please see the other offers, if available, while quantities last. Some items may be available from Marketplace Sellers, who set their own prices, and are not eligible for price match. Items sold in store by Walmart may be eligible for a price match to online items shipped and sold by Walmart. For variable weight items, price shown is an estimated price only – you will be charged for the actual weight of the item. See our

NEW LegalPriceDisclaimer Mon Jul 14 2025 4:11 PM EDT

NEW LegalPriceDisclaimer Wed Apr 30 2025 12:13 AM EDT

NEW ListsAndRegistries Tue Apr 15 2025 4:50 PM EDT

NEW PaymentPlans Mon Jul 14 2025 4:15 PM EDT

NEW PaymentPlans Tue Apr 15 2025 1:31 PM EDT

NEW PriceInformation Tue Apr 15 2025 1:30 PM EDT

NEW ProductDescriptionPlaceholderATF Tue Jul 08 2025 11:41 PM EDT

NEW ProductFlags Thu Apr 10 2025 11:42 PM EDT

NEW ProductHighlightsPlaceholder Wed Jul 02 2025 12:43 AM EDT

NEW ProductImages Tue Apr 15 2025 2:13 PM EDT

NEW ProductName Tue Apr 15 2025 12:53 PM EDT

NEW ProductReturnPolicyDetails Tue Dec 10 2024 3:17 PM EST

NEW ProductReturnPolicy Mon Jul 14 2025 5:04 PM EDT

Return Policy

NEW ProductReturnPolicy Tue Apr 15 2025 2:28 PM EDT

NEW ProductStickyBuyBox Wed Jul 02 2025 12:55 AM EDT

NEW PromoDiscount Tue Apr 15 2025 6:53 PM EDT

New SellersSecondaryBuyBox Module, Tuesday, September 05, 2023, 4:02:21:76 pm

Shop Confidently

NEW ShopWithConfidence Thu Jan 15 2026 2:20 PM EST

NEW SocialProofMessage Tue Apr 15 2025 7:17 PM EDT

NEW SoldAndShippedBy Mon Jul 14 2025 5:04 PM EDT

NEW SoldAndShippedBy Tue Apr 15 2025 2:23 PM EDT

New!

More savings, less stress.

HSK_Subscribetosave_E_v2

NEW SubscriptionOptionsModule Tue Apr 15 2025 6:44 PM EDT

NEW SubscriptionPriceMessage Wed Apr 23 2025 6:48 PM EDT

NEW Variants Wed Apr 23 2025 11:01 PM EDT

[Sticky] BuyBoxAd Mon Aug 11 2025 3:59 AM EDT

[Sticky] PriceInformation Mon Jul 14 2025 4:03 PM EDT

Syndigo

True

dWeb: L1/L2- Comparison Chart- WK 07, 2026

#000000

Item Carousel - Rich Relevance 1

RR carousel

Item Carousel - Rich Relevance 2

RR carousel 2

Item Carousel - Rich Relevance 3

L'Oréal Paris Voluminous Original Mascara

Waterproof <ul><li>25-piece accessory set</li><li>L'Oréal Paris Voluminous Original Mascara</li><li>Up to 5x fuller lashes</li><li>Ophthalmologist-tested and allergy-tested</li><li>Suitable for sensitive eyes and contact lens wearers</li></ul>

Brand

Features

Color

Makeup Finish

Ingredient Preference

Makeup Form

Size

Scent

Retail Packaging

Multipack Quantity

Voluminous® Volume Building Mascara is uniquely formulated to resist clumping, soften and build lashes up to 5X their natural thickness, for a full and dramatic look. The Volume Maximizing Brush thickens lashes evenly and smoothly, leaving them soft with virtually no flakes, smudges or clumps. BENEFITS • Ophthalmologist-tested and allergy-tested. • Suitable for sensitive eyes and contact lens wearers. • Fragrance-free. • Clump-resistant. INNOVATION Uniquely formulated to resist clumping, soften lashes, and build lashes to five times their natural thickness. Patented Volume Maximizing Brush™ thickens lashes evenly and smoothly, leaving them soft with virtually no flakes, smudges, or clumps. Panthenol and Ceramide-R protect and condition lashes. HOW TO USE Place brush at base of lashes and gently sweep up to tip.

Gender

Universal Product Code (UPC check)

Walmart Item #

fulfillment

title_shipToHome_date_delivery

Actual Color

Black Waterproof

Brown Waterproof

Carbon Black

Carbon Black Waterproof

White

Volume

Applying

Price

Appearance

Ease Of Use

Length

Colour

Brush

Formula

Water Resistance

Removal

Base

Value

Quality

Smudge

Coats

Coverage

Smoothness

Package

L'oréal

Curl

Clumps

Cover

Putting On

Smell

Application process is effortless and requires minimal effort.

Provides noticeable lash volume increase.

This base/primer is my go to bc being white, I can see how much is applied; does a great job for me! The brush tends to smooth out quick, but still manageable!

Works for me!

walmart.com

Advertisers are always trying to sell you something new they have improved it. So you sold me something that was bad to begin with and you had to make it better. I fall for this sometimes but then at the end I always go back to the same old thing that I was happy with. I have been happy with this for years.

The L'Oreal Paris Voluminous Base Mascara Primer, White. I have been using it for almost 3 years now, and it makes a big difference when applying the mascara. a must have, love it. 

1. It lasts a long time. Will not dry out if one is not rapidly going back and forth with the wand so fast, allowing for air to get into the mascara primer tub, so it doesn't dry out, is key. 
2. Gives eyelashes lots of volume and length. 
3. Nice full brush bristles wand, to catch every eyelash one has.
4. There's no flaking or clumping, which works for me.
5.  The price is a little high, but so is everything else nowadays, so I budget for it because it works so well with the mascara  I use. :)

Great Product

This seems to nourish my dry eyelashes and it REALLY pumps up the volume of the mascara you apply over this primer.  I usually put the primer on before other makeup to allow to dry a bit on my eyelashes and then add mascara at the end of my makeup routine.

yes, the extra step is worth it!

I really like this mascara and it is good that it is more like a dark brown/blackish color as I am a fair skinned natural redhead and black mascaras are a big NO for me. I wish the brush was a bit more stiff and curved like the non waterproof, it works for me! I use an eyelash curler and it makes for even better length %26 volume with 2 coats put on.

Color works well for natural redheads!

I've been using this mascara for decades. It's simply the best. Soft, full lashes every time. No crunch, no clumping. If you have oily skin or will be sweating, I recommend the waterproof version.

I love this mascara! I put it on easily- it is volumizing and lengthening. I do go through it once with a spoolie for extra separation if doing a separate coat but it's not really necessary. It lasts a long time without any smearing.

Very Happy with this Waterproof Mascara!

This is the only mascara I use for the last 10 years. It perfect for thin lashes, wont irritate contact lenses, the bristle brush separates lashes perfectly making them plump and full.

Beat the wet possum look with this mascara

This primer worked great to prep my lashes before I applied mascara. It helped keep my lashes seperated and added volume to them! It was easy to apply and didn't feel sticky! Helped my lashes from clumping!

Great volume primer

It's like this does nothing to show my lashes. I bought it for a wedding and I ended up taking it off and using my regular mascara because you could barely tell I had on mascara. It was a waste of money.

L'Oréal Paris Voluminous Original Mascara in black tube with gold cap, featuring a volume maximizing brush that builds lashes up to 5 times thicker, suitable for sensitive eyes and contact lens wearers, shown open with brush exposed on white background.

L'Oréal Paris Voluminous Original Mascara

Shop Confidently

How you’ll get this item:

Your data, your choice