Walmart US Ecommerce Website

GENERAL MERCHANDISE

PHARMACY

GROCERIES

VUDU

SPARK

PHOTO

ADVERTISING

SAVINGS CATCHER

GIFTCARDS

INHOME

AFFILIATE

ONEAPP

LOTUS

HELP

SMART_REORDER

GROCERY

CONV_COMMERCE

Try it free

Glass WEB: Walmart + "Non Member" PIP Banner Wk 19 2025

Buy Box Ad Container Module for Desktop

Custom HTML Module - About Klarna

Custom HTML Module - About SalesFinancing - Second update

You'll choose a plan at checkout.

#515357

I want delivery savings with Delivery Pass

#0071dc

NEW Fulfillment Tue Apr 15 2025 2:17 PM EDT

MTZ Team | Marquee 1 Ad | Item Page

MTZ Team | Marquee 2  Ad | Item Page

MTZ Team | Skyline Ad | Item Page

Other products of interest

MTZ Team | Sponsored Product Carousel - Item Page

More items to explore

MTZ Team | Sponsored Product Carousel - Item Page Broad 

NEW AddonServicesRedesign Fri Jul 18 2025 1:30 PM EDT

NEW AddToCart Mon Jul 14 2025 3:50 PM EDT

NEW AddToCart Tue Apr 15 2025 2:19 PM EDT

NEW BrandBoxDisplayAd Mon Jul 14 2025 9:14 PM EDT

NEW BrandLink Wed Apr 23 2025 12:07 AM EDT

NEW Breadcrumb Mon Apr 07 2025 8:23 PM EDT

Walmart Rewards Mastercard

NEW FinancingOptions Tue Dec 10 2024 3:32 PM EST

I want shipping & delivery savings with

NEW Fulfillment Mon Jul 14 2025 4:00 PM EDT

NEW InternationalShipping Mon May 18 2026 1:02 PM EDT

New Item Page - Nutrition Value Placeholder Module, Wednesday, February 08, 2023, 5:11:53:90 pm

New Item Page - Product Description Placeholder Module, Wednesday, February 08, 2023, 5:14:04:38 pm

New Item Page - Product Ingredients Placeholder Module, Friday, February 10, 2023, 10:34:23:79 am

New Item Page - Product Specifications Placeholder Module, Wednesday, February 08, 2023, 5:15:29:61 pm

New Item Page - Reviews Placeholder Module, Wednesday, March 22, 2023, 10:04:29:34 am

New Item Related Shelves Module, Thursday, June 15, 2023, 6:08:51:10 am

Key item features

NEW ItemSnapshotHighlightsModule Fri Aug 28 2026 6:53 PM EDT

Specifications

NEW ItemSnapshotSpecificationModule Fri Sep 18 2026 1:18 PM EDT

 Price Match Policy

Prices, terms, and availability may vary online, in stores, and in–app. If the advertised price is not shown here, inventory at the advertised price may now be sold out. Please see the other offers, if available, while quantities last. Some items may be available from Marketplace Sellers, who set their own prices, and are not eligible for price match. Items sold in store by Walmart may be eligible for a price match to online items shipped and sold by Walmart. For variable weight items, price shown is an estimated price only – you will be charged for the actual weight of the item. See our

NEW LegalPriceDisclaimer Mon Jul 14 2025 4:11 PM EDT

NEW LegalPriceDisclaimer Wed Apr 30 2025 12:13 AM EDT

NEW ListsAndRegistries Tue Apr 15 2025 4:50 PM EDT

NEW PaymentPlans Mon Jul 14 2025 4:15 PM EDT

NEW PaymentPlans Tue Apr 15 2025 1:31 PM EDT

NEW PriceInformation Tue Apr 15 2025 1:30 PM EDT

NEW ProductFlags Thu Apr 10 2025 11:42 PM EDT

NEW ProductImages Tue Apr 15 2025 2:13 PM EDT

NEW ProductName Tue Apr 15 2025 12:53 PM EDT

NEW ProductReturnPolicyDetails Tue Dec 10 2024 3:17 PM EST

NEW ProductReturnPolicy Mon Jul 14 2025 5:04 PM EDT

Return Policy

NEW ProductReturnPolicy Tue Apr 15 2025 2:28 PM EDT

NEW ProductStickyBuyBox Wed Jul 02 2025 12:55 AM EDT

NEW PromoDiscount Tue Apr 15 2025 6:53 PM EDT

New SellersSecondaryBuyBox Module, Tuesday, September 05, 2023, 4:02:21:76 pm

Shop Confidently

NEW ShopWithConfidence Thu Jan 15 2026 2:20 PM EST

NEW SocialProofMessage Tue Apr 15 2025 7:17 PM EDT

NEW SoldAndShippedBy Mon Jul 14 2025 5:04 PM EDT

NEW SoldAndShippedBy Tue Apr 15 2025 2:23 PM EDT

New!

More savings, less stress.

HSK_Subscribetosave_E_v2

NEW SubscriptionOptionsModule Tue Apr 15 2025 6:44 PM EDT

NEW SubscriptionPriceMessage Wed Apr 23 2025 6:48 PM EDT

NEW Variants Wed Apr 23 2025 11:01 PM EDT

[Sticky] BuyBoxAd Mon Aug 11 2025 3:59 AM EDT

[Sticky] PriceInformation Mon Jul 14 2025 4:03 PM EDT

Syndigo

#000000

Item Carousel - Rich Relevance 1

RR carousel

Item Carousel - Rich Relevance 2

RR carousel 2

Item Carousel - Rich Relevance 3

Maidenform Comfort Devotion Custom Lift Women`s Strapless Bra - Best-Seller,

Maidenform Love The Lift Custom Lift Strapless Multiway Bra (9417). Customize your lift and convert your style in this multi-functional bra. Features a different level of padding for each bra size and convertible, removable straps for versatile styling. A silky soft microfiber body keeps you devoted

Bra Style

Bra Feature

Bra Size

Brand

Colour

Clothing Size

Clothing Size Group

Age Group

The bra you will never want your wardrobe to be without! Our Maidenform? Comfort Devotion Strapless Bra redefines comfort with blissfully soft comfort and unparalleled support.

Country of Origin - Textiles

Gender

Model

Underwear Type

Universal Product Code (UPC check)

Clothing Neck Style

Clothing Type

Actual Color

Black

Latte Lift

White

Fabric

Bust Lift

Strap Comfort

Sizing

Value For Money

Bust Support

Quality

Look

Coverage

Band Fit

Fits well and I like the options with the straps. I wear it under my show costume and have been wearing this brand and style, or similar style, for decades. They last a long time.

Works for me

Maidenform

Great lift T-Shirt Bra; wish you guys made one like this that was a front lock. Have problems with shoulders from a car wreck & cannot do this one when crossed in the back. Great that it crosses otherwise due to my shoulders I could not wear it but impossible to reach behind & s

Great lift T-Shirt Bra

One Hanes Place

Great fit, very comfortable and pretty! Once I was able to determine what size was appropriate for me, I ordered several of these.

Very Comfortable.

This one seems more lke a puh up bra to me. But that's OK. As soon as I put it on, I could see the difference. I like the way it makes me look. It's comfortable and fits well. Definitely buying another!

Love This Bra

This Bra fits great, looks great, and feels great on. Comfortable enough to sleep in!
I didn't realize it has extra padding when I ordered it - but it works out fine. I usually wear a 38C, but I thought I'd try this in my "sister-size" of 36D since I didn't want this demi style to be too loose at the top of the chest - and it worked out perfect!

Comfortable, flattering, great fit!

Similar to other Maidenform bras the band is snug and not very flexible, very little give to it. I do like the lift and overall lift, I just wish the band was looser. And no matter what I do the straps keep slipping off my shoulders. I've adjusted them a few times and they still slide down onto my arms.

A little snug, but okay

I discovered 3 or 4 years ago that this is the only bra that fits me correctly. Since then, I've purchased many of these bras and loved the fit, colors and craftsmanship. The last bra I bought, though, seems to have changed the stitching on the edges by the clasps. When I put the bra on, on the edges that touch my skin where the clasps meet is pokey and feels almost like plastic. Knowing that it was live with it or return it, I decided to take a nail file to the rough spots and sure enough, it helped. Otherwise I have no complaints. Fits like always and still seemingly made well except for the 'hard' stiching spots.

Still love it, but they've changed

I ordered 36C and I liked the overall cup fit and coverage. But I wear my bras for 12+ hours and this bra became uncomfortable during the day. I have only worn it once so I will try to make some adjustments to it in the shoulder straps and back strap next time I wear it in hopes it will feel more comfortable.

First wear review

There are lots of options to strap on the bra straps. But, the bra without the straps doesn't stay up. So, if you want to wear this strapless, you have to pull up the bra all day.

Strapless

Very disappointed with this bra. The loops that connect the shoulder straps are far too large, causing the straps to disconnect repeatedly during normal wear. It's extremely frustrating and makes the bra unreliable. On top of that, the cup size doesn't seem accurate—it doesn't fit as expected compared to other bras of the same size. Overall, the quality and fit are disappointing, and I would not recommend this product.

Not recommended