Walmart US Ecommerce Website

GENERAL MERCHANDISE

PHARMACY

GROCERIES

VUDU

SPARK

PHOTO

ADVERTISING

SAVINGS CATCHER

GIFTCARDS

INHOME

AFFILIATE

ONEAPP

LOTUS

HELP

SMART_REORDER

GROCERY

CONV_COMMERCE

Shop

Glass WEB/MWEB : Seasonal - "Christmas" Inter Page Navigation Banner WK 37 2026

Buy Box Ad Container Module for Desktop

Custom HTML Module - About Klarna

You'll choose a plan at checkout.

#515357

I want delivery savings with Delivery Pass

#0071dc

NEW Fulfillment Tue Apr 15 2025 2:17 PM EDT

MTZ Team | Marquee 1 Ad | Item Page

MTZ Team | Marquee 2  Ad | Item Page

MTZ Team | Skyline Ad | Item Page

Other products of interest

MTZ Team | Sponsored Product Carousel - Item Page

More items to explore

MTZ Team | Sponsored Product Carousel - Item Page Broad 

NEW AddonServicesRedesign Fri Jul 18 2025 1:30 PM EDT

NEW AddToCart Mon Jul 14 2025 3:50 PM EDT

NEW AddToCart Tue Apr 15 2025 2:19 PM EDT

NEW Bill29Compliance Wed Sep 30 2026 9:44 AM EDT

NEW BrandBoxDisplayAd Mon Jul 14 2025 9:14 PM EDT

NEW BrandLink Wed Apr 23 2025 12:07 AM EDT

NEW Breadcrumb Mon Apr 07 2025 8:23 PM EDT

Similar items you might like

NEW CompressedItemCarousel Thu Jul 02 2026 8:03 PM EDT

I want shipping & delivery savings with

NEW Fulfillment Mon Jul 14 2025 4:00 PM EDT

NEW InternationalShipping Mon May 18 2026 1:02 PM EDT

New Item Page - Nutrition Value Placeholder Module, Wednesday, February 08, 2023, 5:11:53:90 pm

New Item Page - Product Description Placeholder Module, Wednesday, February 08, 2023, 5:14:04:38 pm

New Item Page - Product Ingredients Placeholder Module, Friday, February 10, 2023, 10:34:23:79 am

New Item Page - Product Specifications Placeholder Module, Wednesday, February 08, 2023, 5:15:29:61 pm

New Item Page - Reviews Placeholder Module, Wednesday, March 22, 2023, 10:04:29:34 am

New Item Related Shelves Module, Thursday, June 15, 2023, 6:08:51:10 am

Key item features

NEW ItemSnapshotHighlightsModule Fri Aug 28 2026 6:53 PM EDT

Specifications

NEW ItemSnapshotSpecificationModule Fri Sep 18 2026 1:18 PM EDT

 Price Match Policy

Prices, terms, and availability may vary online, in stores, and in–app. If the advertised price is not shown here, inventory at the advertised price may now be sold out. Please see the other offers, if available, while quantities last. Some items may be available from Marketplace Sellers, who set their own prices, and are not eligible for price match. Items sold in store by Walmart may be eligible for a price match to online items shipped and sold by Walmart. For variable weight items, price shown is an estimated price only – you will be charged for the actual weight of the item. See our

NEW LegalPriceDisclaimer Mon Jul 14 2025 4:11 PM EDT

NEW LegalPriceDisclaimer Wed Apr 30 2025 12:13 AM EDT

NEW ListsAndRegistries Tue Apr 15 2025 4:50 PM EDT

NEW PaymentPlans Mon Jul 14 2025 4:15 PM EDT

NEW PaymentPlans Tue Apr 15 2025 1:31 PM EDT

NEW PriceInformation Tue Apr 15 2025 1:30 PM EDT

NEW ProductFlags Thu Apr 10 2025 11:42 PM EDT

NEW ProductImages Tue Apr 15 2025 2:13 PM EDT

NEW ProductName Tue Apr 15 2025 12:53 PM EDT

NEW ProductReturnPolicyDetails Tue Dec 10 2024 3:17 PM EST

NEW ProductReturnPolicy Mon Jul 14 2025 5:04 PM EDT

Return Policy

NEW ProductReturnPolicy Tue Apr 15 2025 2:28 PM EDT

NEW ProductStickyBuyBox Wed Jul 02 2025 12:55 AM EDT

NEW PromoDiscount Tue Apr 15 2025 6:53 PM EDT

New SellersSecondaryBuyBox Module, Tuesday, September 05, 2023, 4:02:21:76 pm

Shop Confidently

NEW ShopWithConfidence Thu Jan 15 2026 2:20 PM EST

NEW SocialProofMessage Tue Apr 15 2025 7:17 PM EDT

NEW SoldAndShippedBy Mon Jul 14 2025 5:04 PM EDT

NEW SoldAndShippedBy Tue Apr 15 2025 2:23 PM EDT

New!

More savings, less stress.

HSK_Subscribetosave_E_v2

NEW SubscriptionOptionsModule Tue Apr 15 2025 6:44 PM EDT

NEW SubscriptionPriceMessage Wed Apr 23 2025 6:48 PM EDT

NEW Variants Wed Apr 23 2025 11:01 PM EDT

[Sticky] Bill29Compliance Thu Oct 22 2026 5:02 PM EDT

[Sticky] BuyBoxAd Mon Aug 11 2025 3:59 AM EDT

[Sticky] PriceInformation Mon Jul 14 2025 4:03 PM EDT

Syndigo

WRMC:Custom HTML Module - About SalesFinancing - Second update

Walmart Rewards Mastercard

WRMC:NEW FinancingOptions Tue Dec 10 2024 3:32 PM EST

#000000

Item Carousel - Rich Relevance 1

RR carousel

Item Carousel - Rich Relevance 2

RR carousel 2

Item Carousel - Rich Relevance 3

Maidenform Womens Comfort Devotion Custom Lift Strapless Bra, 40C, White

Maidenform Custom Lift Strapless Bra White 40C

Bra Feature

Bra Cup Size

Bra Size

Brand

Colour

Clothing Size

Clothing Size Group

Age Group

The bra you will never want your wardrobe to be without! Our Maidenform® Comfort Devotion Strapless Bra redefines comfort with blissfully soft comfort and unparalleled support.

Gender

Model

Universal Product Code (UPC check)

<!DOCTYPE html>
<html>
   <head>
      <meta name="viewport" content="width=device-width, initial-scale=1">
      <link
         rel="stylesheet"
         href="https://unpkg.com/tachyons@4.12.0/css/tachyons.min.css"
         />
   </head>
   <body>
      <div class="flex flex-column justify-center w-100 ph3 normal lh-copy pt1">
            <div class="tc">
               <img src="https://i5.walmartimages.com/dfw/8822aef6-7abe/k2-_f4ee767f-a90a-4f70-be39-71e5d7b238a0.v1.jpg">
               <h3>4 equal payments</h3>
               <h4 class="gray">Buy what you love and split the cost. It's that easy. </h4>
            </div>
            <ul>
            <b>
               <li>Add item(s) to your cart.</li>
               <li>
                  Add items to checkout and choose 
                  <image height="14" width="auto" src="https://i5.walmartimages.com/dfw/8822aef6-7abe/k2-_f4ee767f-a90a-4f70-be39-71e5d7b238a0.v1.jpg"></image>
               </li>
               <li>Enter your debit or credit card information. </li>
               <li>Your first payment is taken when the order is processed, and the remaining 3 are automatically taken every two weeks.</li>
            </b>
            </ul>
            <p class="gray">Please note that a higher initial payment may be required for some purchases. Pay later in 4 <a href="https://cdn.klarna.com/1.0/shared/content/legal/terms/0/en_ca/paylaterin4" target="_blank">terms</a> available here. For Quebec residents, these Pay Later 4 <a href="https://cdn.klarna.com/1.0/shared/content/legal/terms/0/en_ca/paylaterin4_quebec" target="_blank">terms</a> are applicable. </p>
      </div>
   </body>
</html>

Color

Black

Latte Lift

White

Fabric

Bust Lift

Strap Comfort

Sizing

Value For Money

Bust Support

Quality

Look

Coverage

Band Fit

Fits well and I like the options with the straps. I wear it under my show costume and have been wearing this brand and style, or similar style, for decades. They last a long time.

Works for me

Maidenform

This one seems more lke a puh up bra to me. But that's OK. As soon as I put it on, I could see the difference. I like the way it makes me look. It's comfortable and fits well. Definitely buying another!

Love This Bra

One Hanes Place

This bra is perfect!  It has wider sides for comfort and it stays up!  It's very soft and comfortable.

This strapless is perfect!

I discovered 3 or 4 years ago that this is the only bra that fits me correctly. Since then, I've purchased many of these bras and loved the fit, colors and craftsmanship. The last bra I bought, though, seems to have changed the stitching on the edges by the clasps. When I put the bra on, on the edges that touch my skin where the clasps meet is pokey and feels almost like plastic. Knowing that it was live with it or return it, I decided to take a nail file to the rough spots and sure enough, it helped. Otherwise I have no complaints. Fits like always and still seemingly made well except for the 'hard' stiching spots.

Still love it, but they've changed

Similar to other Maidenform bras the band is snug and not very flexible, very little give to it. I do like the lift and overall lift, I just wish the band was looser. And no matter what I do the straps keep slipping off my shoulders. I've adjusted them a few times and they still slide down onto my arms.

A little snug, but okay

I love these bras with the silky material because they're the only bras I own that I don't immediately take off when I get home. I hate that this bra is so big though. The band and everything is so thick. This is the biggest strapless bra I've ever owned and I hate that but it does look good under clothes and is comfortable.

Super comfy material

There are lots of options to strap on the bra straps. But, the bra without the straps doesn't stay up. So, if you want to wear this strapless, you have to pull up the bra all day.

Strapless

I had to return this item as it was too small. I was displeased with both the cut and fullness of cup size.

Hated it! (voice of In Living Color characters)

Very disappointed with this bra. The loops that connect the shoulder straps are far too large, causing the straps to disconnect repeatedly during normal wear. It's extremely frustrating and makes the bra unreliable. On top of that, the cup size doesn't seem accurate—it doesn't fit as expected compared to other bras of the same size. Overall, the quality and fit are disappointing, and I would not recommend this product.

Not recommended

I recently lost weight, so went to Hanes to find a Sweet Nothings by Maidenform convertible bra in a smaller size.  This was the closest looking thing, but appearances can be deceiving.  I hate the fit, and the cups give me an odd silhouette.

Terrible fit

Similar items you might like

Shapermint Core Shapewear Cami – Comfortable Waist Shaping Tank for Women, Seamless Fit & Light Support, Sizes S to 4XL

INNERSY Thermal Underwear for Women Fleece Lined Base Layer Top and Bottom Set(Medium,Black)

Maidenform Sweet Nothings Silicone Petals

George Women's Microfibre Push-Up Bra, Style# GR20407206

INNERSY Women's High Waist Briefs Soft Cotton Postpartum Underwear for Women 5 Pack(L,Vintage)

Maidenform Womens Comfort Devotion Custom Lift Strapless Bra, 40C, White

Key item features

Specifications

Your data, your choice