Name: Maidenform Womens Natural Boost Demi Bra, 38B, Latte Lift
Brand: Maidenform
SKU: 7DI38O7E6669
Price: 51.95 CAD
Availability: OutOfStock
Rating: 4.2 (328 reviews)

Walmart US Ecommerce Website

GENERAL MERCHANDISE

PHARMACY

GROCERIES

VUDU

SPARK

PHOTO

ADVERTISING

SAVINGS CATCHER

GIFTCARDS

INHOME

AFFILIATE

ONEAPP

LOTUS

HELP

SMART_REORDER

GROCERY

CONV_COMMERCE

Try it free

Glass WEB: BTS x Walmart + "Non Member" PIP Banner Wk 26 2026

Buy Box Ad Container Module for Desktop

Custom HTML Module - About Klarna

Custom HTML Module - About SalesFinancing - Second update

You'll choose a plan at checkout.

#515357

I want delivery savings with Delivery Pass

#0071dc

NEW Fulfillment Tue Apr 15 2025 2:17 PM EDT

MTZ Team | Marquee 1 Ad | Item Page

MTZ Team | Marquee 2  Ad | Item Page

MTZ Team | Skyline Ad | Item Page

Other products of interest

MTZ Team | Sponsored Product Carousel - Item Page

More items to explore

MTZ Team | Sponsored Product Carousel - Item Page Broad 

NEW AddonServicesRedesign Fri Jul 18 2025 1:30 PM EDT

NEW AddToCart Mon Jul 14 2025 3:50 PM EDT

NEW AddToCart Tue Apr 15 2025 2:19 PM EDT

NEW BrandBoxDisplayAd Mon Jul 14 2025 9:14 PM EDT

NEW BrandLink Wed Apr 23 2025 12:07 AM EDT

NEW Breadcrumb Mon Apr 07 2025 8:23 PM EDT

Walmart Rewards Mastercard

NEW FinancingOptions Tue Dec 10 2024 3:32 PM EST

I want shipping & delivery savings with

NEW Fulfillment Mon Jul 14 2025 4:00 PM EDT

NEW InternationalShipping Mon May 18 2026 1:02 PM EDT

New Item Page - Nutrition Value Placeholder Module, Wednesday, February 08, 2023, 5:11:53:90 pm

New Item Page - Product Description Placeholder Module, Wednesday, February 08, 2023, 5:14:04:38 pm

New Item Page - Product Ingredients Placeholder Module, Friday, February 10, 2023, 10:34:23:79 am

New Item Page - Product Specifications Placeholder Module, Wednesday, February 08, 2023, 5:15:29:61 pm

New Item Page - Reviews Placeholder Module, Wednesday, March 22, 2023, 10:04:29:34 am

New Item Related Shelves Module, Thursday, June 15, 2023, 6:08:51:10 am

 Price Match Policy

Prices, terms, and availability may vary online, in stores, and in–app. If the advertised price is not shown here, inventory at the advertised price may now be sold out. Please see the other offers, if available, while quantities last. Some items may be available from Marketplace Sellers, who set their own prices, and are not eligible for price match. Items sold in store by Walmart may be eligible for a price match to online items shipped and sold by Walmart. For variable weight items, price shown is an estimated price only – you will be charged for the actual weight of the item. See our

NEW LegalPriceDisclaimer Mon Jul 14 2025 4:11 PM EDT

NEW LegalPriceDisclaimer Wed Apr 30 2025 12:13 AM EDT

NEW ListsAndRegistries Tue Apr 15 2025 4:50 PM EDT

NEW PaymentPlans Mon Jul 14 2025 4:15 PM EDT

NEW PaymentPlans Tue Apr 15 2025 1:31 PM EDT

NEW PriceInformation Tue Apr 15 2025 1:30 PM EDT

NEW ProductDescriptionPlaceholderATF Tue Jul 08 2025 11:41 PM EDT

NEW ProductFlags Thu Apr 10 2025 11:42 PM EDT

NEW ProductImages Tue Apr 15 2025 2:13 PM EDT

NEW ProductName Tue Apr 15 2025 12:53 PM EDT

NEW ProductReturnPolicyDetails Tue Dec 10 2024 3:17 PM EST

NEW ProductReturnPolicy Mon Jul 14 2025 5:04 PM EDT

Return Policy

NEW ProductReturnPolicy Tue Apr 15 2025 2:28 PM EDT

NEW ProductStickyBuyBox Wed Jul 02 2025 12:55 AM EDT

NEW PromoDiscount Tue Apr 15 2025 6:53 PM EDT

New SellersSecondaryBuyBox Module, Tuesday, September 05, 2023, 4:02:21:76 pm

Shop Confidently

NEW ShopWithConfidence Thu Jan 15 2026 2:20 PM EST

NEW SocialProofMessage Tue Apr 15 2025 7:17 PM EDT

NEW SoldAndShippedBy Mon Jul 14 2025 5:04 PM EDT

NEW SoldAndShippedBy Tue Apr 15 2025 2:23 PM EDT

New!

More savings, less stress.

HSK_Subscribetosave_E_v2

NEW SubscriptionOptionsModule Tue Apr 15 2025 6:44 PM EDT

NEW SubscriptionPriceMessage Wed Apr 23 2025 6:48 PM EDT

NEW Variants Wed Apr 23 2025 11:01 PM EDT

[Sticky] BuyBoxAd Mon Aug 11 2025 3:59 AM EDT

[Sticky] PriceInformation Mon Jul 14 2025 4:03 PM EDT

Syndigo

#000000

Item Carousel - Rich Relevance 1

RR carousel

Item Carousel - Rich Relevance 2

RR carousel 2

Item Carousel - Rich Relevance 3

Maidenform Womens Natural Boost Demi Bra, 38B, Latte Lift

Clothing Size

Colour

Brand

Clothing Size Group

Bra Feature

Our Maidenform® Natural Boost Demi Bra provides natural enhancement for the perfect shape!

Country of Origin - Textiles

Gender

Bra Type

Underwear Type

Universal Product Code (UPC check)

<!DOCTYPE html>
<html>
   <head>
      <meta name="viewport" content="width=device-width, initial-scale=1">
      <link
         rel="stylesheet"
         href="https://unpkg.com/tachyons@4.12.0/css/tachyons.min.css"
         />
   </head>
   <body>
      <div class="flex flex-column justify-center w-100 ph3 normal lh-copy pt1">
            <div class="tc">
               <img src="https://i5.walmartimages.com/dfw/8822aef6-7abe/k2-_f4ee767f-a90a-4f70-be39-71e5d7b238a0.v1.jpg">
               <h3>4 equal payments</h3>
               <h4 class="gray">Buy what you love and split the cost. It's that easy. </h4>
            </div>
            <ul>
            <b>
               <li>Add item(s) to your cart.</li>
               <li>
                  Add items to checkout and choose 
                  <image height="14" width="auto" src="https://i5.walmartimages.com/dfw/8822aef6-7abe/k2-_f4ee767f-a90a-4f70-be39-71e5d7b238a0.v1.jpg"></image>
               </li>
               <li>Enter your debit or credit card information. </li>
               <li>Your first payment is taken when the order is processed, and the remaining 3 are automatically taken every two weeks.</li>
            </b>
            </ul>
            <p class="gray">Please note that a higher initial payment may be required for some purchases. Pay later in 4 <a href="https://cdn.klarna.com/1.0/shared/content/legal/terms/0/en_ca/paylaterin4" target="_blank">terms</a> available here. For Quebec residents, these Pay Later 4 <a href="https://cdn.klarna.com/1.0/shared/content/legal/terms/0/en_ca/paylaterin4_quebec" target="_blank">terms</a> are applicable. </p>
      </div>
   </body>
</html>

Actual Color

Black

Black/Stone

Ciel Blue/Frontier Blue

Cinnamon Butter

Floral Ditsy Print/Sweetened Lilac

Ivory/Pink

Latte Lift

Latte Lift/Ivory

Pretty Paisley Print/Lavender Indigo

Sandshell

Scarlet Berry/Spiced Almond Pink

Steel Grey

Warm Cocoa Brown

Washed Leopard Print/Turquoise Glaze

All-day Comfort

Bust Support

Bust Lift

Value For Money

Quality

Fabric

Look

Cup Fit

Strap Comfort

Sizing

Design

Back Smoothing

Cup Padding

Coverage

Band Fit

Underwire Comfort

I love this bra! I have bought several of them. They last and they are very comfortable. The lace that attaches the strap to the band helps keep the straps from  slipping. They always look nice under my clothes.

Buy extra!

Maidenform

Great support & shape. They wash so well & keep their shape. These bras are so good I ordered them from the US to Ireland. I can't source these in Ireland 😢

Perfect bra

This bra has the perfect amount of padding, not too much, and the perfect lift. It is made of quality material. For the last 10 years this is the only bra I wear.

The perfect bra

I thought this one was going to be the best out of my last order of 4 bras....it was my least favorite. The fabric isn't as soft as the other bras I bought. Its not nearly as comfortable. The fit is still nice and it looks nice under T-shirts. Just not my favorite but honestly it's not a bad bra.

Not bad, not my favorite either

If you are looking for a perky look, this is the bra for you.  Great support but I wish the shoulder straps were a bit wider.  If everything isn't adjusted just right, they dig in and that is why I gave this review four stars.  Just like other Maidenform bras, I like this with the straps crossed because that helps keep everything in place.  Lots of great colors too!

Nice, but needs better straps.

Maidenform always makes such high-quality stuff, and this one is no exception—it's soft and actually pretty comfortable. The fit is good for the most part, but the top inside of the cup just won't sit flat unless I wear the straps way off my shoulders.

Almost perfect push up Demi bra with lace trim

Average quality. I had some older Maidenform bras that i hoped these would replace, but the quality is not nearly as high. The center between the cups is very thin fabric -- lace and a sheer backing only. Thismdoes not wash well or hold its shape. Bring back the SE9500 model. It was amazing. More comfortable, much higher quality.

Average quality

Disappointed. I've exclusively worn Maidenform bras for the last 10-12 years and my most recent purchase of 3 bras has been a let down. The stitching around the hooks and eyes cause great irritation. It feels like shape plastic shards digging into my back.

Disappointed long time customer

I bought the love the lift Tshirt push up bra a month ago. The bra is really comfortable and fits great, however after 2 washes on delicate the wires popped out!!! If Maidenform would just reinforce the under wire this would be a 5 star bra totally worth the money.

Comfortable...Falls apart

Was really hoping for something that I could use mainly for crisscross in the back, but the straps weren't long enough for that. Perhaps if they use less padding, they could have spent more on the straps. I wasn't looking for so much padding either. How do women let their skin breathe like that? Not my jam.

Disappointing