Walmart US Ecommerce Website

GENERAL MERCHANDISE

PHARMACY

GROCERIES

VUDU

SPARK

PHOTO

ADVERTISING

SAVINGS CATCHER

GIFTCARDS

INHOME

AFFILIATE

ONEAPP

LOTUS

HELP

SMART_REORDER

GROCERY

CONV_COMMERCE

NEW ProductName Tue Apr 15 2025 12:53 PM EDT

NEW AddToCart Mon Jul 14 2025 3:50 PM EDT

 Price Match Policy

Prices, terms, and availability may vary online, in stores, and in–app. If the advertised price is not shown here, inventory at the advertised price may now be sold out. Please see the other offers, if available, while quantities last. Some items may be available from Marketplace Sellers, who set their own prices, and are not eligible for price match. Items sold in store by Walmart may be eligible for a price match to online items shipped and sold by Walmart. For variable weight items, price shown is an estimated price only – you will be charged for the actual weight of the item. See our

NEW LegalPriceDisclaimer Mon Jul 14 2025 4:11 PM EDT

NEW PriceInformation Tue Apr 15 2025 1:30 PM EDT

NEW Breadcrumb Mon Apr 07 2025 8:23 PM EDT

NEW ProductReturnPolicy Mon Jul 14 2025 5:04 PM EDT

NEW Variants Wed Apr 23 2025 11:01 PM EDT

[Sticky] PriceInformation Mon Jul 14 2025 4:03 PM EDT

Other products of interest

MTZ Team | Sponsored Product Carousel - Item Page

NEW PaymentPlans Tue Apr 15 2025 1:31 PM EDT

NEW PromoDiscount Tue Apr 15 2025 6:53 PM EDT

[Sticky] BuyBoxAd Mon Aug 11 2025 3:59 AM EDT

New Item Related Shelves Module, Thursday, June 15, 2023, 6:08:51:10 am

NEW ListsAndRegistries Tue Apr 15 2025 4:50 PM EDT

You'll choose a plan at checkout.

#515357

I want delivery savings with Delivery Pass

#0071dc

NEW Fulfillment Tue Apr 15 2025 2:17 PM EDT

New SellersSecondaryBuyBox Module, Tuesday, September 05, 2023, 4:02:21:76 pm

NEW ProductFlags Thu Apr 10 2025 11:42 PM EDT

MTZ Team | Marquee 1 Ad | Item Page

NEW AddonServicesRedesign Fri Jul 18 2025 1:30 PM EDT

Key item features

NEW ItemSnapshotHighlightsModule Fri Aug 28 2026 6:53 PM EDT

Return Policy

NEW ProductReturnPolicy Tue Apr 15 2025 2:28 PM EDT

NEW PaymentPlans Mon Jul 14 2025 4:15 PM EDT

New Item Page - Product Ingredients Placeholder Module, Friday, February 10, 2023, 10:34:23:79 am

Walmart Rewards Mastercard

NEW FinancingOptions Tue Dec 10 2024 3:32 PM EST

Shop Confidently

NEW ShopWithConfidence Thu Jan 15 2026 2:20 PM EST

NEW SoldAndShippedBy Tue Apr 15 2025 2:23 PM EDT

NEW BrandLink Wed Apr 23 2025 12:07 AM EDT

New!

More savings, less stress.

HSK_Subscribetosave_E_v2

NEW SubscriptionOptionsModule Tue Apr 15 2025 6:44 PM EDT

MTZ Team | Skyline Ad | Item Page

New Item Page - Reviews Placeholder Module, Wednesday, March 22, 2023, 10:04:29:34 am

NEW InternationalShipping Mon May 18 2026 1:02 PM EDT

Buy Box Ad Container Module for Desktop

Custom HTML Module - About SalesFinancing - Second update

New Item Page - Nutrition Value Placeholder Module, Wednesday, February 08, 2023, 5:11:53:90 pm

NEW AddToCart Tue Apr 15 2025 2:19 PM EDT

NEW ProductImages Tue Apr 15 2025 2:13 PM EDT

More items to explore

MTZ Team | Sponsored Product Carousel - Item Page Broad 

NEW SubscriptionPriceMessage Wed Apr 23 2025 6:48 PM EDT

NEW ProductStickyBuyBox Wed Jul 02 2025 12:55 AM EDT

Syndigo

MTZ Team | Marquee 2  Ad | Item Page

NEW SoldAndShippedBy Mon Jul 14 2025 5:04 PM EDT

NEW SocialProofMessage Tue Apr 15 2025 7:17 PM EDT

NEW BrandBoxDisplayAd Mon Jul 14 2025 9:14 PM EDT

Specifications

NEW ItemSnapshotSpecificationModule Fri Sep 18 2026 1:18 PM EDT

Custom HTML Module - About Klarna

New Item Page - Product Specifications Placeholder Module, Wednesday, February 08, 2023, 5:15:29:61 pm

NEW LegalPriceDisclaimer Wed Apr 30 2025 12:13 AM EDT

NEW ProductReturnPolicyDetails Tue Dec 10 2024 3:17 PM EST

New Item Page - Product Description Placeholder Module, Wednesday, February 08, 2023, 5:14:04:38 pm

I want shipping & delivery savings with

NEW Fulfillment Mon Jul 14 2025 4:00 PM EDT

RR carousel 2

Item Carousel - Rich Relevance 3

RR carousel

Item Carousel - Rich Relevance 2

#000000

Item Carousel - Rich Relevance 1

Maidenform Womens Natural Boost Demi Bra, 36B, Ciel Blue/Frontier Blue

Bra Size

Brand

Colour

Clothing Size

Clothing Size Group

Age Group

Our Maidenform® Natural Boost Demi Bra provides natural enhancement for the perfect shape!

Country of Origin - Textiles

Gender

Model

Bra Type

Underwear Type

Universal Product Code (UPC check)

<!DOCTYPE html>
<html>
   <head>
      <meta name="viewport" content="width=device-width, initial-scale=1">
      <link
         rel="stylesheet"
         href="https://unpkg.com/tachyons@4.12.0/css/tachyons.min.css"
         />
   </head>
   <body>
      <div class="flex flex-column justify-center w-100 ph3 normal lh-copy pt1">
            <div class="tc">
               <img src="https://i5.walmartimages.com/dfw/8822aef6-7abe/k2-_f4ee767f-a90a-4f70-be39-71e5d7b238a0.v1.jpg">
               <h3>4 equal payments</h3>
               <h4 class="gray">Buy what you love and split the cost. It's that easy. </h4>
            </div>
            <ul>
            <b>
               <li>Add item(s) to your cart.</li>
               <li>
                  Add items to checkout and choose 
                  <image height="14" width="auto" src="https://i5.walmartimages.com/dfw/8822aef6-7abe/k2-_f4ee767f-a90a-4f70-be39-71e5d7b238a0.v1.jpg"></image>
               </li>
               <li>Enter your debit or credit card information. </li>
               <li>Your first payment is taken when the order is processed, and the remaining 3 are automatically taken every two weeks.</li>
            </b>
            </ul>
            <p class="gray">Please note that a higher initial payment may be required for some purchases. Pay later in 4 <a href="https://cdn.klarna.com/1.0/shared/content/legal/terms/0/en_ca/paylaterin4" target="_blank">terms</a> available here. For Quebec residents, these Pay Later 4 <a href="https://cdn.klarna.com/1.0/shared/content/legal/terms/0/en_ca/paylaterin4_quebec" target="_blank">terms</a> are applicable. </p>
      </div>
   </body>
</html>

Actual Color

Black

Black/Stone

Camo Garden Print/Black

Ciel Blue/Frontier Blue

Cinnamon Butter

Floral Ditsy Print/Sweetened Lilac

Ivory

Ivory/Pink

Latte Lift

Latte Lift/Ivory

Navy/Black

Navy/Magenta Quartz

Pearl

Pink Pirouette

Pretty Paisley Print/Lavender Indigo

Razzleberry

Sandshell

Scarlet Berry/Spiced Almond Pink

Slinky Daisy Print/Black

Snake Skin Print/White

Steel Grey

Strawberry Rouge Lovely Stem

Warm Cocoa Brown

Washed Leopard Print/Turquoise Glaze

All-day Comfort

Bust Support

Bust Lift

Fabric

Value For Money

Quality

Cup Fit

Look

Strap Comfort

Cup Padding

Sizing

Back Smoothing

Underwire Comfort

Design

Coverage

Band Fit

The style I used to wear was retired and I needed to find a new one. I love the Natural Boost. The fabric is silky smooth and the fit is natural looking. I knew favorite style.

Exactly what I was looking for

Maidenform

Maidenform always makes such high-quality stuff, and this one is no exception—it's soft and actually pretty comfortable. The fit is good for the most part, but the top inside of the cup just won't sit flat unless I wear the straps way off my shoulders.

Almost perfect push up Demi bra with lace trim

I have this bra in 5 sizes now. Due to inflammation from a long-term illness (mold exposure from a public building), my weight goes up and down, as do my breasts. I never, ever thought little 32 Barely-B me would be wearing a D, but here I am, rocking it. I measure as a 36D or DD, but I don't think that's right. My natural still almost perky breasts are not as full on top, so not all D cups work for me. The C is too small, but the D is a bit large. The band runs small on this, so I went to a 38 (I measure 35" under my breasts). I love this bra, but in a D, I feel like SuperBoobs, here to save the day! I could stop speeding semis with these babies! ;) I look like Wonderwoman now. Which is not bad, just not what I'm used to! So while I like it for some occasions, it's not a good everyday bra for me, unless I need a favor from the UPS guy. So I'm back shopping, looking for a demi style with mild push-up, but not superboob qualities. :)

SuperBoobs!

I thought this one was going to be the best out of my last order of 4 bras....it was my least favorite. The fabric isn't as soft as the other bras I bought. Its not nearly as comfortable. The fit is still nice and it looks nice under T-shirts. Just not my favorite but honestly it's not a bad bra.

Not bad, not my favorite either

If you are looking for a perky look, this is the bra for you.  Great support but I wish the shoulder straps were a bit wider.  If everything isn't adjusted just right, they dig in and that is why I gave this review four stars.  Just like other Maidenform bras, I like this with the straps crossed because that helps keep everything in place.  Lots of great colors too!

Nice, but needs better straps.

Average quality. I had some older Maidenform bras that i hoped these would replace, but the quality is not nearly as high. The center between the cups is very thin fabric -- lace and a sheer backing only. Thismdoes not wash well or hold its shape. Bring back the SE9500 model. It was amazing. More comfortable, much higher quality.

Average quality

Disappointed.  I have worn these bras happily for years.  Recently ordered 4 online.  I am still very pleased with the privacy the padding provides.  However, the tops of the cups started curling outward after just a couple washings -- a negative that took years to start happening in the old version.  It now shows through my shirts as a definite ridge line.  Also, Maidenform has tried to do too much with this model, adding convertible straps.  Now the plastic S-hooks at the top of the cups rub till my skin is red -- do I need to develop calluses to wear them comfortably?  And the straps come undone from the front or back hooks when in the washer, then tangling with other clothes, a nuisance that now causes me to have to put the bras in lingerie bags during laundering.  Also, these straps when attached in the standard way, are eager to jump off my (broad, straight) shoulders.  Maidenform, you can do better!!!

Loved This Model Till They Changed It

It's very pretty, but I don't like the way it shapes. Normally in a push-up bra the padding is at the bottom so you get push-up and it rounds out your shape. The padding in this one is all over the front and it gives kind of a triangle shape. I would say it's not great for smaller chested women.

Strange shape

This bra is not as fitting and flattering as my previous Maiden Form bras.  The specific one that I like I and am wearing out, has been discontinued

Not as nice as previous Maiden Form bras

I am not at all happy with these bras; they are very uncomfortable.  The underwire cuts into the sides, and they hurt.  I will not purchase another Maidenform bra again.

Very Dissatisfied Purchaser