Walmart US Ecommerce Website

GENERAL MERCHANDISE

PHARMACY

GROCERIES

VUDU

SPARK

PHOTO

ADVERTISING

SAVINGS CATCHER

GIFTCARDS

INHOME

AFFILIATE

ONEAPP

LOTUS

HELP

SMART_REORDER

GROCERY

CONV_COMMERCE

True

dWeb: L1/L2- Comparison Chart- WK 07, 2026

Shop

dWeb : Personal Care - " Subscribe to Save" InterPageNavigationBanner WK 44 2025

Buy Box Ad Container Module for Desktop

Custom HTML Module - About Klarna

Custom HTML Module - About SalesFinancing - Second update

You'll choose a plan at checkout.

#515357

I want delivery savings with Delivery Pass

#0071dc

NEW Fulfillment Tue Apr 15 2025 2:17 PM EDT

MTZ Team | Marquee 1 Ad | Item Page

MTZ Team | Marquee 2  Ad | Item Page

MTZ Team | Skyline Ad | Item Page

Other products of interest

MTZ Team | Sponsored Product Carousel - Item Page

More items to explore

MTZ Team | Sponsored Product Carousel - Item Page Broad 

NEW AddonServicesRedesign Fri Jul 18 2025 1:30 PM EDT

NEW AddToCart Mon Jul 14 2025 3:50 PM EDT

NEW AddToCart Tue Apr 15 2025 2:19 PM EDT

NEW BrandBoxDisplayAd Mon Jul 14 2025 9:14 PM EDT

NEW BrandLink Wed Apr 23 2025 12:07 AM EDT

NEW Breadcrumb Mon Apr 07 2025 8:23 PM EDT

Walmart Rewards Mastercard

NEW FinancingOptions Tue Dec 10 2024 3:32 PM EST

I want shipping & delivery savings with

NEW Fulfillment Mon Jul 14 2025 4:00 PM EDT

NEW InternationalShipping Mon May 18 2026 1:02 PM EDT

New Item Page - Nutrition Value Placeholder Module, Wednesday, February 08, 2023, 5:11:53:90 pm

New Item Page - Product Description Placeholder Module, Wednesday, February 08, 2023, 5:14:04:38 pm

New Item Page - Product Ingredients Placeholder Module, Friday, February 10, 2023, 10:34:23:79 am

New Item Page - Product Specifications Placeholder Module, Wednesday, February 08, 2023, 5:15:29:61 pm

New Item Page - Reviews Placeholder Module, Wednesday, March 22, 2023, 10:04:29:34 am

New Item Related Shelves Module, Thursday, June 15, 2023, 6:08:51:10 am

 Price Match Policy

Prices, terms, and availability may vary online, in stores, and in–app. If the advertised price is not shown here, inventory at the advertised price may now be sold out. Please see the other offers, if available, while quantities last. Some items may be available from Marketplace Sellers, who set their own prices, and are not eligible for price match. Items sold in store by Walmart may be eligible for a price match to online items shipped and sold by Walmart. For variable weight items, price shown is an estimated price only – you will be charged for the actual weight of the item. See our

NEW LegalPriceDisclaimer Mon Jul 14 2025 4:11 PM EDT

NEW LegalPriceDisclaimer Wed Apr 30 2025 12:13 AM EDT

NEW ListsAndRegistries Tue Apr 15 2025 4:50 PM EDT

NEW PaymentPlans Mon Jul 14 2025 4:15 PM EDT

NEW PaymentPlans Tue Apr 15 2025 1:31 PM EDT

NEW PriceInformation Tue Apr 15 2025 1:30 PM EDT

NEW ProductDescriptionPlaceholderATF Tue Jul 08 2025 11:41 PM EDT

NEW ProductFlags Thu Apr 10 2025 11:42 PM EDT

NEW ProductHighlightsPlaceholder Wed Jul 02 2025 12:43 AM EDT

NEW ProductImages Tue Apr 15 2025 2:13 PM EDT

NEW ProductName Tue Apr 15 2025 12:53 PM EDT

NEW ProductReturnPolicyDetails Tue Dec 10 2024 3:17 PM EST

NEW ProductReturnPolicy Mon Jul 14 2025 5:04 PM EDT

Return Policy

NEW ProductReturnPolicy Tue Apr 15 2025 2:28 PM EDT

NEW ProductStickyBuyBox Wed Jul 02 2025 12:55 AM EDT

NEW PromoDiscount Tue Apr 15 2025 6:53 PM EDT

New SellersSecondaryBuyBox Module, Tuesday, September 05, 2023, 4:02:21:76 pm

NEW ShopWithConfidence Thu Jan 15 2026 2:20 PM EST

NEW SocialProofMessage Tue Apr 15 2025 7:17 PM EDT

NEW SoldAndShippedBy Mon Jul 14 2025 5:04 PM EDT

NEW SoldAndShippedBy Tue Apr 15 2025 2:23 PM EDT

New!

More savings, less stress.

HSK_Subscribetosave_E_v2

NEW SubscriptionOptionsModule Tue Apr 15 2025 6:44 PM EDT

NEW SubscriptionPriceMessage Wed Apr 23 2025 6:48 PM EDT

NEW Variants Wed Apr 23 2025 11:01 PM EDT

[Sticky] BuyBoxAd Mon Aug 11 2025 3:59 AM EDT

[Sticky] PriceInformation Mon Jul 14 2025 4:03 PM EDT

Syndigo

#000000

Item Carousel - Rich Relevance 1

RR carousel

Item Carousel - Rich Relevance 2

RR carousel 2

Item Carousel - Rich Relevance 3

PREFERENCE HC #14

Fade Resistant <ul><li>9 weeks of fade-defying colour</li><li>L'Oréal Paris Superior Preference, Permanent Hair Dye</li><li>L'Oréal Paris Superior Préférence hair dye is the perfect way to achieve a salon-quality hair color at home. With its fade-defying color and high impact shine system, Superior Préférence permanent hair color provides up to 9 weeks of long-lasting color that won't fade or wash out. The oil-in-gel formula is easy to apply and leaves hair feeling soft and silky. Available in over 50 luminous shades</li><li>BENEFITS:New & Improved Superior Préférence hair dye suitable for all hair types.Provides beautiful 100% grey coverage with up to 9 weeks of fade-defying color</li></ul>

Hair Color Shade

Hair Color Type

Brand

Hair Color Category

Hair Coverage

Features

Hair Care Key Benefits

Hair Product Form

Treatment Time

Hair Type

L'Oréal Paris Superior Préférence hair dye is the perfect way to achieve a salon-quality hair color at home. With its fade-defying color and high impact shine system, Superior Préférence permanent hair color provides up to 9 weeks of long-lasting color that won't fade or wash out. The oil-in-gel formula is easy to apply and leaves hair feeling soft and silky. Available in over 50 luminous shades. BENEFITS : New & Improved Superior Préférence hair dye suitable for all hair types. Provides beautiful 100% grey coverage with up to 9 weeks of fade-defying color. Thank to the higher concentration of dye's, the colour lasts longer with a high impact shine. HOW TO USE : 48h before colouring do the allergy test. Step 1: Apply product using the applicator, squeeze colour mixture immediately to dry, unwashed hair. Work gently through hair as you would a shampoo, and apply to grey areas first. Step 2: For hair with little or no grey, wait 25 minutes with the mixture in your hair. For grey hair, leave on for an additional 15 to 20 minutes. Step 3: Rinse out. Add a small amount of warm water to hair and work into a lather. Then, rinse with warm water until water runs clear. Step 4: Apply the Shine Protect Conditioner and massage through hair. Leave on for 2 minutes before rinsing through with warm water until the water runs clear. FORMULA : New Fade-Defying System for long-lasting rich tones. The new oil-in-gel formula has a no-drip texture which offers better hair adherence. Shine Protect Conditioner leaves hair soft and silky to the touch.

Universal Product Code (UPC check)

Walmart Item #

Ash brown

Golden Brown

Medium Auburn 5Ra

LB12 Ultra Light Beige Blonde

110 Very Light Ash Blonde

111 Very Light Beige Blonde

823, Medium Rose Blonde

Can be strong, but also gentle and pleasant.

Produces vibrant, natural-looking shades with great coverage.

Can be effective, but inconsistent across users.

Saw a woman on tv that had the most beautiful and different hair color I had ever seen. I was so impressed with her hair color that I could not get it out of my mind. Finally, my curiosity got the best of me, and i  decided to go to Loreal and see if I could find it. I matched it up to the swatch I remembered it to be and decided to give it a try. My hair was auburn naturally, but has long since turned snow white. I have used a light and medium blonde on it since, but I really liked this new color and decided to give it a try.  Soft silver blonde is really a pretty mix of light blonde and a subtle silvery glow with lots of shine. It looks great for a change. If you are attracted to this color, give it a try. There is nothing like a change to lift your spirits from the mundane to the different.

Impressed!

walmart.com

I’ve used this for a couple of years now.  It’s always quick and simple to do with a great outcome.  I love the color.  One great perk is the tube of weekly conditioner.  It works wonders for keeping your hair healthy and not dry or brittle.

Great Hair Color

I prefer this brand of hair dye I've been using it for over 15 years now and I've never had a problem with it. The directions are very easy to understand and the application is very easy also. I am always satisfied with the results from this hair dye and that would highly recommend it if you're looking and deciding whether to purchase this, I would rate this a 10 out of 10! So if you're undecided on whether to purchase this, I would highly recommend to go for it, I guarantee you you will be satisfied with the results!

Love this color. I have dark hair turning gray. I found this and tried it and it has done wonders. It brightens the hair without using bleach. It does not cover the grays 100%  but does help to blend with the dark hair but help them to blend in with your hair. Easy to use instructions are in the box with gloves. Leave my hair, looking healthy and shine.  See that before and after pictures.

I love it

I have used L'Oreal hair color for over 10 years and have never been disappointed. The color turns out perfect every time. It also leaves my hair soft, silky and full of volume!

This color really last longer than any I've used before. My hair feels great. I have below shoulder hair and there's plenty of color in this box. Its more expensive but worth it!
I love this.

I wasn't real happy with the color.  It just looked more mousy than the picture on the box. I always use L'Oreal, I just should have stayed with my regular color.

I had light hair.  I picked this color because according to the box my hair would be silver blonde.  The gray is coming out in my hair and the color indicated would have made it slightly noticable.  My hair turned out dark purple and dark gray.  It was REALLY, REALLY dark and had very purple highlights.  I had to buy clarifying shampoo to take the purple out and tone it down.  I have been coloring my own hair for 38 years and this is the first time I have hated the color.  I am still trying to tone it down.   L'Oreal was way off on their color prediction.

I have used L’Oréal Preference for many years. It always made my hair have rich color , shine and overall more manageable and  healthy. 
This last application  literally ruined my hair leaving it dry and frizzy. And the light brown shade which I normally use  took color out of my hair instead of  deepening and enriching it.

Dislike immensely for my skin tone and choice spend significantly much trying to fix but it’s a gamble depending on  choice of how you see and accept yourself