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Preference Lila #70P

Fade Resistant <ul><li>9 weeks of fade-defying colour</li><li>L'Oréal Paris Superior Preference, Permanent Hair Dye</li><li>L'Oréal Paris Superior Préférence hair dye is the perfect way to achieve a salon-quality hair color at home. With its fade-defying color and high impact shine system, Superior Préférence permanent hair color provides up to 9 weeks of long-lasting color that won't fade or wash out. The oil-in-gel formula is easy to apply and leaves hair feeling soft and silky. Available in over 50 luminous shades</li><li>BENEFITS:New & Improved Superior Préférence hair dye suitable for all hair types.Provides beautiful 100% grey coverage with up to 9 weeks of fade-defying color</li></ul>

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L'Oréal Paris Superior Préférence hair dye is the perfect way to achieve a salon-quality hair color at home. With its fade-defying color and high impact shine system, Superior Préférence permanent hair color provides up to 9 weeks of long-lasting color that won't fade or wash out. The oil-in-gel formula is easy to apply and leaves hair feeling soft and silky. Available in over 50 luminous shades. BENEFITS : New & Improved Superior Préférence hair dye suitable for all hair types. Provides beautiful 100% grey coverage with up to 9 weeks of fade-defying color. Thank to the higher concentration of dye's, the colour lasts longer with a high impact shine. HOW TO USE : 48h before colouring do the allergy test. Step 1: Apply product using the applicator, squeeze colour mixture immediately to dry, unwashed hair. Work gently through hair as you would a shampoo, and apply to grey areas first. Step 2: For hair with little or no grey, wait 25 minutes with the mixture in your hair. For grey hair, leave on for an additional 15 to 20 minutes. Step 3: Rinse out. Add a small amount of warm water to hair and work into a lather. Then, rinse with warm water until water runs clear. Step 4: Apply the Shine Protect Conditioner and massage through hair. Leave on for 2 minutes before rinsing through with warm water until the water runs clear. FORMULA : New Fade-Defying System for long-lasting rich tones. The new oil-in-gel formula has a no-drip texture which offers better hair adherence. Shine Protect Conditioner leaves hair soft and silky to the touch.

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Ash brown

Golden Brown

Medium Auburn 5Ra

LB12 Ultra Light Beige Blonde

110 Very Light Ash Blonde

111 Very Light Beige Blonde

823, Medium Rose Blonde

Can be strong, but also gentle and pleasant.

Produces vibrant, natural-looking shades with great coverage.

Can be effective, but inconsistent across users.

Saw a woman on tv that had the most beautiful and different hair color I had ever seen. I was so impressed with her hair color that I could not get it out of my mind. Finally, my curiosity got the best of me, and i  decided to go to Loreal and see if I could find it. I matched it up to the swatch I remembered it to be and decided to give it a try. My hair was auburn naturally, but has long since turned snow white. I have used a light and medium blonde on it since, but I really liked this new color and decided to give it a try.  Soft silver blonde is really a pretty mix of light blonde and a subtle silvery glow with lots of shine. It looks great for a change. If you are attracted to this color, give it a try. There is nothing like a change to lift your spirits from the mundane to the different.

Impressed!

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I’ve used this for a couple of years now.  It’s always quick and simple to do with a great outcome.  I love the color.  One great perk is the tube of weekly conditioner.  It works wonders for keeping your hair healthy and not dry or brittle.

Great Hair Color

Love this color. I have dark hair turning gray. I found this and tried it and it has done wonders. It brightens the hair without using bleach. It does not cover the grays 100%  but does help to blend with the dark hair but help them to blend in with your hair. Easy to use instructions are in the box with gloves. Leave my hair, looking healthy and shine.  See that before and after pictures.

I love it

I prefer this brand of hair dye I've been using it for over 15 years now and I've never had a problem with it. The directions are very easy to understand and the application is very easy also. I am always satisfied with the results from this hair dye and that would highly recommend it if you're looking and deciding whether to purchase this, I would rate this a 10 out of 10! So if you're undecided on whether to purchase this, I would highly recommend to go for it, I guarantee you you will be satisfied with the results!

I have used L'Oreal hair color for over 10 years and have never been disappointed. The color turns out perfect every time. It also leaves my hair soft, silky and full of volume!

This color really last longer than any I've used before. My hair feels great. I have below shoulder hair and there's plenty of color in this box. Its more expensive but worth it!
I love this.

I wasn't real happy with the color.  It just looked more mousy than the picture on the box. I always use L'Oreal, I just should have stayed with my regular color.

I had light hair.  I picked this color because according to the box my hair would be silver blonde.  The gray is coming out in my hair and the color indicated would have made it slightly noticable.  My hair turned out dark purple and dark gray.  It was REALLY, REALLY dark and had very purple highlights.  I had to buy clarifying shampoo to take the purple out and tone it down.  I have been coloring my own hair for 38 years and this is the first time I have hated the color.  I am still trying to tone it down.   L'Oreal was way off on their color prediction.

I have used L’Oréal Preference for many years. It always made my hair have rich color , shine and overall more manageable and  healthy. 
This last application  literally ruined my hair leaving it dry and frizzy. And the light brown shade which I normally use  took color out of my hair instead of  deepening and enriching it.

Dislike immensely for my skin tone and choice spend significantly much trying to fix but it’s a gamble depending on  choice of how you see and accept yourself