Walmart US Ecommerce Website

GENERAL MERCHANDISE

PHARMACY

GROCERIES

VUDU

SPARK

PHOTO

ADVERTISING

SAVINGS CATCHER

GIFTCARDS

INHOME

AFFILIATE

ONEAPP

LOTUS

HELP

SMART_REORDER

GROCERY

CONV_COMMERCE

Try it free

Glass WEB: Walmart + "Expired FT Eligible" PIP Banner Wk 19 2025

NEW ProductName Tue Apr 15 2025 12:53 PM EDT

NEW ProductHighlightsPlaceholder Wed Jul 02 2025 12:43 AM EDT

NEW AddToCart Mon Jul 14 2025 3:50 PM EDT

 Price Match Policy

Prices, terms, and availability may vary online, in stores, and in–app. If the advertised price is not shown here, inventory at the advertised price may now be sold out. Please see the other offers, if available, while quantities last. Some items may be available from Marketplace Sellers, who set their own prices, and are not eligible for price match. Items sold in store by Walmart may be eligible for a price match to online items shipped and sold by Walmart. For variable weight items, price shown is an estimated price only – you will be charged for the actual weight of the item. See our

NEW LegalPriceDisclaimer Mon Jul 14 2025 4:11 PM EDT

NEW PriceInformation Tue Apr 15 2025 1:30 PM EDT

NEW Breadcrumb Mon Apr 07 2025 8:23 PM EDT

NEW ProductReturnPolicy Mon Jul 14 2025 5:04 PM EDT

NEW Variants Wed Apr 23 2025 11:01 PM EDT

[Sticky] PriceInformation Mon Jul 14 2025 4:03 PM EDT

Other products of interest

MTZ Team | Sponsored Product Carousel - Item Page

NEW PaymentPlans Tue Apr 15 2025 1:31 PM EDT

NEW PromoDiscount Tue Apr 15 2025 6:53 PM EDT

[Sticky] BuyBoxAd Mon Aug 11 2025 3:59 AM EDT

New Item Related Shelves Module, Thursday, June 15, 2023, 6:08:51:10 am

NEW ListsAndRegistries Tue Apr 15 2025 4:50 PM EDT

I want delivery savings + more with

Try 30 days of free delivery + more! Choose your plan at checkout.

#2e2f32

NEW Fulfillment Tue Apr 15 2025 2:17 PM EDT

New SellersSecondaryBuyBox Module, Tuesday, September 05, 2023, 4:02:21:76 pm

NEW ProductFlags Thu Apr 10 2025 11:42 PM EDT

MTZ Team | Marquee 1 Ad | Item Page

NEW AddonServicesRedesign Fri Jul 18 2025 1:30 PM EDT

Return Policy

NEW ProductReturnPolicy Tue Apr 15 2025 2:28 PM EDT

NEW PaymentPlans Mon Jul 14 2025 4:15 PM EDT

New Item Page - Product Ingredients Placeholder Module, Friday, February 10, 2023, 10:34:23:79 am

Walmart Rewards Mastercard

NEW FinancingOptions Tue Dec 10 2024 3:32 PM EST

Shop Confidently

NEW ShopWithConfidence Thu Jan 15 2026 2:20 PM EST

NEW SoldAndShippedBy Tue Apr 15 2025 2:23 PM EDT

NEW BrandLink Wed Apr 23 2025 12:07 AM EDT

New!

More savings, less stress.

HSK_Subscribetosave_E_v2

NEW SubscriptionOptionsModule Tue Apr 15 2025 6:44 PM EDT

MTZ Team | Skyline Ad | Item Page

New Item Page - Reviews Placeholder Module, Wednesday, March 22, 2023, 10:04:29:34 am

NEW InternationalShipping Mon May 18 2026 1:02 PM EDT

Buy Box Ad Container Module for Desktop

Custom HTML Module - About SalesFinancing - Second update

New Item Page - Nutrition Value Placeholder Module, Wednesday, February 08, 2023, 5:11:53:90 pm

NEW AddToCart Tue Apr 15 2025 2:19 PM EDT

NEW ProductImages Tue Apr 15 2025 2:13 PM EDT

More items to explore

MTZ Team | Sponsored Product Carousel - Item Page Broad 

NEW SubscriptionPriceMessage Wed Apr 23 2025 6:48 PM EDT

NEW ProductStickyBuyBox Wed Jul 02 2025 12:55 AM EDT

Syndigo

NEW ProductDescriptionPlaceholderATF Tue Jul 08 2025 11:41 PM EDT

MTZ Team | Marquee 2  Ad | Item Page

NEW SoldAndShippedBy Mon Jul 14 2025 5:04 PM EDT

NEW SocialProofMessage Tue Apr 15 2025 7:17 PM EDT

NEW BrandBoxDisplayAd Mon Jul 14 2025 9:14 PM EDT

Custom HTML Module - About Klarna

New Item Page - Product Specifications Placeholder Module, Wednesday, February 08, 2023, 5:15:29:61 pm

NEW LegalPriceDisclaimer Wed Apr 30 2025 12:13 AM EDT

NEW ProductReturnPolicyDetails Tue Dec 10 2024 3:17 PM EST

New Item Page - Product Description Placeholder Module, Wednesday, February 08, 2023, 5:14:04:38 pm

NEW Fulfillment Mon Jul 14 2025 4:00 PM EDT

True

dWeb: L1/L2- Comparison Chart- WK 07, 2026

RR carousel 2

Item Carousel - Rich Relevance 3

RR carousel

Item Carousel - Rich Relevance 2

#000000

Item Carousel - Rich Relevance 1

e.l.f. Cosmetics Soft Glam Satin Foundation

<ul><li>Long-Lasting Coverage: Delivers long-lasting liquid foundation with medium, buildable coverage and a satin finish.</li><li>Skin-Friendly Formula: Infused with 1% Hydrating Hibiscus Complex and fruit extracts, this breathable liquid foundation won’t clog pores, caking, or heaviness.</li><li>Hydration Support: Contains 1% Hydrating Hibiscus Complex to deliver lasting hydration and target dryness.</li><li>Shade Variety: Available in 36 shades for a wide range of skin tones.</li><li>Ethical Production: Proudly vegan, cruelty-free, Leaping Bunny Certified, and manufactured in Fair Trade Certified facilities.</li></ul>

Long-Lasting <ul><li>LONG-LASTING LIQUID FOUNDATION: Hit that dreamy sweet spot between full beat and barely there with e.l.f. Cosmetics</li><li>e.l.f. Cosmetics Soft Glam Satin Foundation</li><li>Hibiscus complex. 30 ml</li><li>Hit that dreamy sweet spot between full beat and barely there with e.l.f. Cosmetics’ long-wearing Soft Glam Satin Foundation</li><li>Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation won’t clog pores and feels as good as it looks—no caking or heaviness here, just smooth, satiny skin</li></ul>

Brand

Makeup Coverage

Makeup Finish

Makeup Form

Features

Skin Type

Skin Care Key Benefits

Hit that dreamy sweet spot between full beat and barely there with e.l.f. Cosmetics’ long-wearing Soft Glam Satin Foundation. Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation won’t clog pores and feels as good as it looks—no caking or heaviness here, just smooth, satiny skin. Why you’ll love it: •Long-lasting foundation that delivers medium, buildable coverage and a satin finish •Breathable formula doesn’t look or feel cakey •Infused with 1% Hydrating Hibiscus Complex, plus pomegranate, blueberry and goji berry extracts •Available in 36 shades for a wide range of skin tones •Non-comedogenic (won’t clog pores) Key Ingredients: •1% Hydrating Hibiscus Complex – delivers lasting hydration and targets dryness Great for: Dry, oily and combination skin All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product! e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, cruelty-free and Leaping Bunny Certified.

Colour

Universal Product Code (UPC check)

Walmart Item #

fulfillment

title_shipToHome_date_delivery

Actual Color

10 Fair Cool

11 Fair Neutral

12 Fair Warm

13 Fair Neutral

14 Fair Cool

15 Fair Warm

20 Light Cool

21 Light Neutral

22 Light Warm

23 Light Cool

24 Light Warm

25 Light Neutral

30 Medium Warm

31 Medium Neutral

32 Medium Neutral

33 Medium Warm

34 Medium Cool

35 Medium Cool

40 Tan Warm

41 Tan Neutral

42 Tan Neutral

43 Tan Cool

44 Tan Cool

45 Tan Warm

50 Deep Warm

51 Deep Cool

52 Deep Cool

53 Deep Neutral

54 Deep Neutral

55 Deep Warm

60 Rich Cool

61 Rich Cool

62 Rich Warm

63 Rich Warm

64 Rich Neutral

65 Rich Neutral

Coverage

Finish

Blend

Shade

Appearance

Texture

Price

Match

Applying

Smoothness

Package

Satin

Formula

Quality

Tone

Cover

Ease Of Use

Medium

Lightness

Smell

Buildable

Glow

Light

Feel

Offers variety of shades for different skin tones.

Provides smooth, natural finish with adjustable coverage.

Can be perfect for some skin tones, but may not match others.

[This review was collected as part of a promotion.] Decent price.  It goes on smoothly with my foundation brush.  It isn't thick or heavy.  It makes my skin look so much better without looking overly made up.  It has medium coverage.  This has become my favorite foundation because it makes my complexion look radiant, healthy and pretty.

walmart.com

im 50, with maturing skin.  im a very light Caucasian. i git the lightest of color match.  it's absolutely gorgeous on my skin.  it blends perfectly, it's build able so ez, it's soft glowing look,  cream %26 powder products go over with ease. hardly zero smell.  best buy in yrs with foundation.  my next try will be t h free Elf Glow products.

I got the next shade darker because fair neutral was actually too light for me, which is not common. I usually get the lightest shade available in other brands because I'm super pale %26 they're usually too dark for me. But this brand has range!! I mixed the 2 shades %26 they're perfect!! I have combo skin so without a little setting powder it can look like my pores are enlarged after a full day of wear. But as long as I set the foundation (I'm currently using physicians formula diamond wear setting powder) it's a wonderful foundation. It's very light weight, it has a beautiful finish %26 it's definitely buildable. I use a light layer just to even out my tone a bit %26 it's awesome. I've been raving about it for days. I've used all sorts of expensive designer products, %26 ELF takes the cake. Their price point is perfect %26 their products have great quality %26 they're some of the more clean products on the shelf! I love it!

Highly recommended!!!

This Elf foundation is a dream for me! I'm 78 years old and need less foundation, good coverage without thickness. Elf delivered. i need lightness and no caking and sitting in my wrinkles or show my pores. Elf delivered. I may do with a better shade... I got the cool fair, but may get the next medium fair and combine the two. I'm playing with it  some re primer and  application. We'll see. And, thank you Elf , the cost is superb!

Elf is great for age 78!!!

I really like this product.  I had been looking for a good foundation for a long while.  Nordstrom, Belk, Macy's, all of the big box stores makeup counters.  None of their foundations lasted through the day without breaking down and making wrinkles appear more profoundly.  ELF stayed the course from sunup to sundown ,  The lesson for me here, expensive doesn't mean effective.  I would not have believed that a foundation from Walmart would outperform the foundations, but it did.

Great affordable daily go to. Worked well with my mature skin (50 ). Light/light  coverage, breathable, buildable. It did not dry out my skin, look too oily or too matte and I have combo skin.  Don't need much at all. I have not built-up coverage much so I can't say if it will get cakey. I only lightly hit spots I needed a bit more coverage , not all over, it did the job.  Color match was a little light for my olive skin but works for winter. Overall love it and it only took 50 yrs to find!

I found it!! My new daily go to!!

One of the best drugstore foundations. I have dry skin, and im picky about foundations, and normally wear high end. I purchased my second tube since i enjoyed this one so much. It gives a medium to full coverage that isnt a complete matte finish. It wears really well throughout a work day. I do apply this with an ItCosmetics brush, and love the airbrush finish this gives.

Good drugstore option

Nice coverage foundation. I bought the dewy finish option due to dry skin. Great color choices. No weird orange streaks. Foundation blends well, only a small amount is needed. I used a primer, then applied with a good brush, and final blending with a damp makeup sponge applicator. Coverage is good, not heavy, dry or patchy. This foundation still looked good at the end of the day. Good for mature skin, does not accentuate wrinkles.  Give it a try!

Smooth Pretty Foundation - Good Price

I rly liked it !! u can apply it as a bb cream by apply just a pea sized amount and rubbing it in u can also use a brush applying average amount and you can get a really good full coverage foundation and it feels so lightweight and glowy. It doesn't look dry or cakey at all and I have rly dry skin but that with proper skin prep before of course 😊

Just try trust me ur guna like it !!!

I purchased e.l.f. Soft Glam Satin Foundation, 25 Light Neutral, 1 fl oz and was hoping for a coverage to minimize the redness of my skin without being heavy. This is NOT for people with dry and/or wrinkles. It intensifies rather than covers. Needed lotion base first to be effective in any way.

Just ok, but there has to be better out there

Ordered a light shade that seemed to match my skin from color samples. Was MUCH lighter so I recommend you go at least a shade darker. I'm 62 with dry skin and larger pores. It settled into both, was streaky and looked terrible on me.
Positive is that it didn't irritate my skin which is a miracle. If you have smooth, sensitive skin, and want very light coverage, it may work well for you.

NOT FOR OLDER SKIN TYPES

e.l.f. Cosmetics Soft Glam Satin Foundation liquid foundation in a 30 ml tube with beige upper half and medium brown lower half, black cap, featuring medium buildable coverage, long-lasting wear, and 1% hydrating hibiscus complex for smooth satin finish suitable for dry, oily, and combination skin

e.l.f. Cosmetics Soft Glam Satin Foundation

Shop Confidently

How you’ll get this item:

Your data, your choice