[This review was collected as part of a promotion.] This foundation does it's job while not being too cakey. It is very thin but still covers up redness and any unevenness in skin tone. It also blends very well into skin and could be used for a light concealer rather than a full coverage foundation if you needed it to be. I would be aware that it slightly lightens in color once it dries, but this has not been an issue for me. I still feel like it matches my skin color.

I bought this as soon as it dropped. It came quickly in the mail and I was so excited to try it. I'm not really a foundation girly but I needed it. Upon first application I was wowed! It was a beautiful finish (not matte or dewy. Def a satin finish) it wore beautifully in the so cal heat. I have combo skin and in my t zone it did not make it oily. I felt so confident in this foundation! The coverage is definitely medium but you can build I up. It feels lightweight and looks like skin!! I'd grab one asap!! I got light 25 and it's a little warm. It says it is 25 light neutral but I believe it pulls warm so be aware about a shade match! I'd suggest to do the shade finder provided or look up swatches on instagram or tik tok. Definitely a 10/10 for me on this foundation!!

I did end up mixing two shades to get the perfect color match for my skin, but at this price - that wasn't a problem. But, I love this foundation. It's not too matte or dewy, and sits perfect on my skin. I am 45, so maturing skin, and no problems at all with how it sits. Buy it!!

I like this and I'm using it over my elf Flawless Satin Foundation, 260 Fawn, which i just purchased a new bottle. I will use it, too. Perfect match for me, Light Neutral. There has not been much with elf that has disappointed me. I recommend. I have dry, mature skin.

Coverage is great, stays well, doesn't break me out, hides acne, combines well with every product, doesn't oxidize. I got shade 25 and it's a little too orange so I just add some blue and it's my perfect olive-y summer color. Only down side is the shades seem a little too orange, but I'm not mad for the price lol

I like this foundation, though I'd say it's more of a matte finish if you have dry skin - I hydrate my skin very well and have a glowy base but the glow doesn't show up when I add the foundation ontop. It dries down to a powdery finish - it has a decent amount of coverage and wears nicely

I was so sad when they got rid of the elf acne foundation and have been looking all over for a new foundation and could not find one. So I was excited to try this when I saw it and WOWO! It is awesome! Not cakey, beautiful finish, could not think of one flaw! Highly recommend!!!!

Having survived the hurricane that hit the southeast, we were able to find a hotel room (my husband has medical equipment that needs electricity, and we were out for over a week.) I through this foundation in my bag, no primer or powder. One day I decided to wear a little makeup, and this product went on like a dream, and I felt so put together. It also didn't move, even though I didn't use any other products to extend the wear time!! I was also able to find my perfect shade. Elf, you did it again! Your products have become my no. 1 in so many categories now!!!

I have tried so many different foundations only to be disappointed, not with Soft Glam! I was looking for moderate coverage without a heavy feeling. Soft Glam not only evens out my skin tone, it provides silky, smooth coverage and lasts all day. I was not sure what color to buy so I let Elf provide a match based on my current foundation~ spot on!! The reviews do not lie, this foundation is absolutely the best!

very strange formula, its all foamy i've tried almost every shade my colour, only changing the undertone, and have not found a match ELF discontinued the shade and foundation that was actually good and had me try out 10298436 different colours of this foundation, none of which actually matched RIP to my good foundation