Name: Almay Smart Shade Skintone Matching™ Concealer
Brand: Almay
SKU: 10070411
Price: 11.96 CAD
Availability: OutOfStock
Rating: 4.1 (114 reviews)

Walmart US Ecommerce Website

GENERAL MERCHANDISE

PHARMACY

GROCERIES

VUDU

SPARK

PHOTO

ADVERTISING

SAVINGS CATCHER

GIFTCARDS

INHOME

AFFILIATE

ONEAPP

LOTUS

HELP

SMART_REORDER

GROCERY

CONV_COMMERCE

Try it free

Glass WEB: Walmart + "Expired FT Eligible" PIP Banner Wk 26 2025(Few Category) 

Buy Box Ad Container Module for Desktop

Custom HTML Module - About Klarna

Custom HTML Module - About SalesFinancing - Second update

You'll choose a plan at checkout.

#515357

I want delivery savings with Delivery Pass

#0071dc

NEW Fulfillment Tue Apr 15 2025 2:17 PM EDT

MTZ Team | Marquee 1 Ad | Item Page

MTZ Team | Marquee 2  Ad | Item Page

MTZ Team | Skyline Ad | Item Page

Other products of interest

MTZ Team | Sponsored Product Carousel - Item Page

More items to explore

MTZ Team | Sponsored Product Carousel - Item Page Broad 

NEW AddonServicesRedesign Fri Jul 18 2025 1:30 PM EDT

NEW AddToCart Mon Jul 14 2025 3:50 PM EDT

NEW AddToCart Tue Apr 15 2025 2:19 PM EDT

NEW BrandBoxDisplayAd Mon Jul 14 2025 9:14 PM EDT

NEW BrandLink Wed Apr 23 2025 12:07 AM EDT

NEW Breadcrumb Mon Apr 07 2025 8:23 PM EDT

Similar items you might like

NEW CompressedItemCarousel Thu Jul 02 2026 8:03 PM EDT

Walmart Rewards Mastercard

NEW FinancingOptions Tue Dec 10 2024 3:32 PM EST

I want shipping & delivery savings with

NEW Fulfillment Mon Jul 14 2025 4:00 PM EDT

NEW InternationalShipping Mon May 18 2026 1:02 PM EDT

New Item Page - Nutrition Value Placeholder Module, Wednesday, February 08, 2023, 5:11:53:90 pm

New Item Page - Product Description Placeholder Module, Wednesday, February 08, 2023, 5:14:04:38 pm

New Item Page - Product Ingredients Placeholder Module, Friday, February 10, 2023, 10:34:23:79 am

New Item Page - Product Specifications Placeholder Module, Wednesday, February 08, 2023, 5:15:29:61 pm

New Item Page - Reviews Placeholder Module, Wednesday, March 22, 2023, 10:04:29:34 am

New Item Related Shelves Module, Thursday, June 15, 2023, 6:08:51:10 am

 Price Match Policy

Prices, terms, and availability may vary online, in stores, and in–app. If the advertised price is not shown here, inventory at the advertised price may now be sold out. Please see the other offers, if available, while quantities last. Some items may be available from Marketplace Sellers, who set their own prices, and are not eligible for price match. Items sold in store by Walmart may be eligible for a price match to online items shipped and sold by Walmart. For variable weight items, price shown is an estimated price only – you will be charged for the actual weight of the item. See our

NEW LegalPriceDisclaimer Mon Jul 14 2025 4:11 PM EDT

NEW LegalPriceDisclaimer Wed Apr 30 2025 12:13 AM EDT

NEW ListsAndRegistries Tue Apr 15 2025 4:50 PM EDT

NEW PaymentPlans Mon Jul 14 2025 4:15 PM EDT

NEW PaymentPlans Tue Apr 15 2025 1:31 PM EDT

NEW PriceInformation Tue Apr 15 2025 1:30 PM EDT

NEW ProductDescriptionPlaceholderATF Tue Jul 08 2025 11:41 PM EDT

NEW ProductFlags Thu Apr 10 2025 11:42 PM EDT

NEW ProductHighlightsPlaceholder Wed Jul 02 2025 12:43 AM EDT

NEW ProductImages Tue Apr 15 2025 2:13 PM EDT

NEW ProductName Tue Apr 15 2025 12:53 PM EDT

NEW ProductReturnPolicyDetails Tue Dec 10 2024 3:17 PM EST

NEW ProductReturnPolicy Mon Jul 14 2025 5:04 PM EDT

Return Policy

NEW ProductReturnPolicy Tue Apr 15 2025 2:28 PM EDT

NEW ProductStickyBuyBox Wed Jul 02 2025 12:55 AM EDT

NEW PromoDiscount Tue Apr 15 2025 6:53 PM EDT

New SellersSecondaryBuyBox Module, Tuesday, September 05, 2023, 4:02:21:76 pm

Shop Confidently

NEW ShopWithConfidence Thu Jan 15 2026 2:20 PM EST

NEW SocialProofMessage Tue Apr 15 2025 7:17 PM EDT

NEW SoldAndShippedBy Mon Jul 14 2025 5:04 PM EDT

NEW SoldAndShippedBy Tue Apr 15 2025 2:23 PM EDT

New!

More savings, less stress.

HSK_Subscribetosave_E_v2

NEW SubscriptionOptionsModule Tue Apr 15 2025 6:44 PM EDT

NEW SubscriptionPriceMessage Wed Apr 23 2025 6:48 PM EDT

NEW Variants Wed Apr 23 2025 11:01 PM EDT

[Sticky] BuyBoxAd Mon Aug 11 2025 3:59 AM EDT

[Sticky] PriceInformation Mon Jul 14 2025 4:03 PM EDT

Syndigo

True

dWeb: L1/L2- Comparison Chart- WK 07, 2026

#000000

Item Carousel - Rich Relevance 1

RR carousel

Item Carousel - Rich Relevance 2

RR carousel 2

Item Carousel - Rich Relevance 3

Almay Smart Shade Skintone Matching™ Concealer

<ul><li>Sensitive Skin Formulation: Suitable for sensitive skin.</li><li>Adaptive Shade Matching: Formulated with Almay Tonemimic shade-sensing bead technology that instantly transforms from white to your perfect shade when blended into skin.</li><li>Adjustable Coverage: Provides light to medium coverage that is easy and buildable for a natural finish.</li><li>Imperfection Concealment: Conceals minor imperfections on face and dark circles under eyes.</li><li>Expanded Shade Availability: Available in 6 skintone-adjusting shades.</li></ul>

Blendable <ul><li>Suitable for sensitive skin</li><li>Almay Smart Shade Skintone Matching™ Concealer</li><li>SS CONCEALER 0.063 lbs</li><li>Now available in more shades! Just blend to reveal your best match</li><li>Formulated with the latest in exclusive Almay Tonemimic™ shade-sensing bead technology</li></ul>

Makeup Coverage

Skin Tone

Brand

Features

Makeup Finish

Skin Type

Color

BLEND TO REVEAL AND CONCEAL. • Now available in more shades! Just blend to reveal your best match • Formulated with the latest in exclusive Almay Tonemimic™ shade-sensing bead technology • Instantly transforms from white to your perfect shade when blended into skin • Light to medium coverage • Conceals minor imperfections on face and dark circles under eyes. • Provides easy, buildable coverage for a beautiful, natural finish every time. • Available in 6 skintone-adjusting shades

Universal Product Code (UPC check)

Walmart Item #

Actual Color

Medium Meets Deep

My Best Light

Straight Up Medium

Ease Of Blending

Colour

Coverage

Skin Tone Match

Value For Money

Smooth Application

Dark Circle Coverage

Blemish Coverage

Can be a perfect match, but may appear dark or inconsistent.

Creates a natural-looking finish by blending into skin tone.

Allows for customizable layering without caking.

Achieves even coverage with minimal effort.

Offers buildable coverage, but can be inconsistent.

I was very surprised at first sight. It was a very light color.....almost white. When I first applied it under the eye....again I was thinking it was too light. Then it starts to match my shade. I was amazed at the match. Love this now!!

Surprised!!

walmart.com

[This review was collected as part of a promotion.] Got this for my wife, she uses the Almay product line all the time. She loves the way that is easy to apply and easy to remove before bedtime. She uses the product almost everyday and has not had any allergic reaction to the product or any of their product line. She likes the shade of this particular product, especially now that summer is here.

My wife likes it

[This review was collected as part of a promotion.] This Almay Smart Shade Concealer works wonders on my dark circles and uneven tanned spots on my face. It protects my skin too with SPF 15. It has special shade transforming technology that works like nothing I have ever used. It has buildable coverage without looking clumpy and feels awesome!

Awesome coverup for dark circles.

I've used this product for years. It blends well and is a good concealer.

Works well

I've never really used concealer so this is one of the first concealers I guess I have used besides having to blend the product out lightly with your finger because when applied it comes out white it's really cool because it matches your shade perfectly and it is a non oily does product does not clog pores the coverage is buildable I have really been enjoying using this concealer I will totally buy again!

I've never really used

influenster.com

Where to begin? I highly recommend all of their smart shades skin tone matching products. I use literally every single one of them. I've been branching out and trying different products however I seem to always come back. They always blend well, and match my skin tone better than I ever expect. ( Just as a heads up, when you first squeeze out the product it is white and as you blend it starts to match your shade which was a little surprising my first use.)

Where to begin? I

[This review was collected as part of a promotion.] Very nice deep, rich shade for medium to darker skin tones. The application process was very smooth and the overall affect achieved from the product was very well received. I like concealers without applicators as they are less messy and you seem to get more product for your money.

Deep Shade, Great Coverage!

Because of my sensitive eyes, the products I put on my face have to be hypo-allergenic. Almay works for me as I only wear concealer. In the past, I've bought several tubes that weren't mixed very well which was very annoying for the high price I paid. This tube is mixed well.

Conceal your true age with Almost concealer

[This review was collected as part of a promotion.] This review is for the Almay Smart Shade Concealer, Medium Meets Deep. I received this for free in return for my review. This shade was a bit too dark for me. I don't know if I would have had better results with a lighter shade or not. I needed a good cover up for some scars I have and for breakouts. But I couldn't get this to cover very good. It went on smooth and blended well but I had to almost keep caking layer over layer to get it to cover at all. But then that of course made the shade even darker too. But to be fair this is the first time I've tried a concealer so I'm not experienced with them. This did blur the problem areas a little bit. I guess I was expecting things to almost disappear and maybe that's not what a concealer can do. It comes out of the tube grey and then when you blend it in you start to see the color change to the shade it's going to be. It's not greasy and it did stay on and in place all day. I've been really happy with Almay products so I'd like to give this concealer another try, only with a lighter shade that matches me better.

I might have better results with a lighter shade?

I purchased a recent tube of this because the last one I had was amazing, it made the under eye smooth and the colour was spot on. They've either changed the formula or I got a bad one. When you squeeze it out, brown juice runs everywhere. It's awful, feels gritty and doesnt blend well at all.

Not the same formula?

almay.com

Almay Smart Shade Skintone Matching™ Concealer in a white and silver 11 ml tube with black text, packaged on a white card with silver geometric and peach swirl accents, labeled Straight Up Medium shade 030 for face coverage.

Similar items you might like

Almay Skin Perfecting Comfort Concealer, Medium to Full Coverage, 1 Concealer Stick

Hard Candy Glamoflauge Pro Concealer

e.l.f Cosmetics 16hr Camo Concealer

Maybelline New York Fit Me Liquid Oil free Concealer, Flawless Natural Coverage, Lightweight, Conceal Redness, Flaws and Blemishes

Almay Smart Shade Skintone Matching™ Concealer

About this item

At a glance

Shop Confidently

Your data, your choice