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Koleston Perfect ME+ Permanent Color Collection - 0/44 Special Mix

<ul><li>Grey Coverage: Provides up to 100% grey coverage.</li><li>Reduced Damage: Contains ME+ and Metal Purifier for reduced damage.</li><li>Allergy Risk Reduction: ME+ technology considerably reduces the risk of developing a new allergy to hair color.</li><li>Even Color Results: Pure Balance Technology minimizes free radical formation for even color results with natural depth and shine.</li><li>Consistent Application: Features the same mixing ratio, development time, and grey coverage as previous Koleston Perfect, with easier mixing and more precise application.</li></ul>

<ul><li>Up to 100% grey coverage</li><li>Rich, even color with brilliant shine</li><li>Contains ME+ and Metal Purifier for reduced damage</li></ul>

Hair Color Shade

Hair Color Type

Brand

Color Descriptor

Hair Coverage

Hair Care Key Benefits

Recommended Use

Koleston Perfect - Our purest Color Ever with ME+ Technology Hair color trends are constantly moving. One week we might be talking about rose gold hair, and the next we’re taking it neon blue or paring locks back with natural-looking balayage. You could never call our industry’s goings-on uneventful, but there is one area where things tend to stay the same: in the choice of dye molecules that are used. Until now, that is. Wella Professionals’ technical advancement soars to new heights with the introduction of KOLESTON PERFECT with ME+. It is the first and only professional hair color brand to feature breakthrough technologies, Pure Balance Technology and ME+. But, what does that mean? Let’s break it down… The Pure Balance Technology is designed to minimize the formation of free radicals during the color formation by deactivating impurities like metals present in hair. Free radicals interfere with the color formation during the color development and are a key cause to hair damage. With Pure Balance Technology, the result is even pure color results with natural depth and shine and significantly less hair damage, color after color*. Meanwhile, the ME+ technology is a scientific breakthrough designed to replace extreme sensitizers, PPD and PTD. ME+ considerably reduces the risk of developing a new allergy to hair color**. First patented in the 19th century, PPD and PTD had been the leading ingredients in permanent hair color for over 130 years. NEW KOLESTON PERFECT with ME+ is about to change that, offering salon clients our most meaningful change in hair color innovation in over a century. The new formula also delivers color that is significantly more even, balanced and true to tone from root to tip** offering better balance of tone and control of depth** with up to 100% grey coverage. The vibrant color portfolio spans naturals, brunettes, reds and blondes, plus a special mixing range to make a wide array of shades possible.  NEW KOLESTON PERFECT with ME+ features the same mixing ratio, the same development time and the same grey coverage, all enhanced with easier mixing, more precise application and an improved fragrance that offers a better experience for colorists and clients. * Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology ** FOR THE PEOPLE NOT ALLERGIC TO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always perform an Allergy Alert Test 48h before each coloration. Strictly follow safety instructions and consult www.wella.com/XYZ. If your client has ever experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand.

Features

Universal Product Code (UPC check)

fulfillment

title_shipToHome_date_delivery

Actual Color

0/00 PURE SHINE

0/11 INTENSE ASH

0/28 MATTE PEARL

0/30 GOLD NATURAL

0/33 INTENSE GOLD

0/44 INTENSE RED

0/65 VIOLET RED-VIOLET

0/66 INTENSE VIOLET

0/88 INTENSE PEARL

[This review was collected as part of a promotion.] Absolutely love a few grams go a long way, super strong and intense color!

Wella Store

I love using this to remove fashion color or even as a base break!

Lovee

Great additive for color a little goes a long way.

Great additive

Great additive for color. Real happy with the results.

great product