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Koleston Perfect ME+ Permanent Color Collection - 0/65 Special Mix

<ul><li>Up to 100% grey coverage</li><li>Rich, even color with brilliant shine</li><li>Contains ME+ and Metal Purifier for reduced damage</li></ul>

Hair Color Shade

Hair Color Type

Brand

Color Descriptor

Hair Coverage

Hair Care Key Benefits

Recommended Use

Koleston Perfect - Our purest Color Ever with ME+ Technology Hair color trends are constantly moving. One week we might be talking about rose gold hair, and the next we’re taking it neon blue or paring locks back with natural-looking balayage. You could never call our industry’s goings-on uneventful, but there is one area where things tend to stay the same: in the choice of dye molecules that are used. Until now, that is. Wella Professionals’ technical advancement soars to new heights with the introduction of KOLESTON PERFECT with ME+. It is the first and only professional hair color brand to feature breakthrough technologies, Pure Balance Technology and ME+. But, what does that mean? Let’s break it down… The Pure Balance Technology is designed to minimize the formation of free radicals during the color formation by deactivating impurities like metals present in hair. Free radicals interfere with the color formation during the color development and are a key cause to hair damage. With Pure Balance Technology, the result is even pure color results with natural depth and shine and significantly less hair damage, color after color*. Meanwhile, the ME+ technology is a scientific breakthrough designed to replace extreme sensitizers, PPD and PTD. ME+ considerably reduces the risk of developing a new allergy to hair color**. First patented in the 19th century, PPD and PTD had been the leading ingredients in permanent hair color for over 130 years. NEW KOLESTON PERFECT with ME+ is about to change that, offering salon clients our most meaningful change in hair color innovation in over a century. The new formula also delivers color that is significantly more even, balanced and true to tone from root to tip** offering better balance of tone and control of depth** with up to 100% grey coverage. The vibrant color portfolio spans naturals, brunettes, reds and blondes, plus a special mixing range to make a wide array of shades possible.  NEW KOLESTON PERFECT with ME+ features the same mixing ratio, the same development time and the same grey coverage, all enhanced with easier mixing, more precise application and an improved fragrance that offers a better experience for colorists and clients. * Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology ** FOR THE PEOPLE NOT ALLERGIC TO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always perform an Allergy Alert Test 48h before each coloration. Strictly follow safety instructions and consult www.wella.com/XYZ. If your client has ever experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand.

Features

Universal Product Code (UPC check)

fulfillment

title_shipToHome_date_delivery

Actual Color

0/00 PURE SHINE

0/11 INTENSE ASH

0/28 MATTE PEARL

0/30 GOLD NATURAL

0/33 INTENSE GOLD

0/44 INTENSE RED

0/65 VIOLET RED-VIOLET

0/66 INTENSE VIOLET

0/88 INTENSE PEARL

Color

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Line

Coverage

Smell

Tone

Price

Applying

[This review was collected as part of a promotion.] Absolutely love a few grams go a long way, super strong and intense color!

Wella Store

I love using this to remove fashion color or even as a base break!

Lovee

[This review was collected as part of a promotion.] One of the best hair color brands for professional use out here. Its coverage is amazing especially for gray hair. I wouldnt improve this product in anyway. They are easy and its perfect. Yes. I use wells for over 10 years.

[This review was collected as part of a promotion.] Love this color line. It is vibrant and shiny. I have used this for several years now and have never had a problem. You will get nice coverage and the price point is in my budget. I use this to add a bit more red violet to any color. It fades to a decent color not drab or hollow looking. You can expect consistent results from wella.  I highly recommend to hairdressers and clients alike.

influenster.com

[This review was collected as part of a promotion.] Whenever I need to add that extra push of a deep violet red boost wella 0/65 color is my go to! Ive used this booster in a ton of my cool rich violet red colors and it never fails me ! I always have this in my color selection for cocktailing my own formulas .

[This review was collected as part of a promotion.] I love Wella the colors are beautiful. Im a hairstylist so I only recommend going to a stylist but its great grey coverage. The only thing is the browns could be more lively. Beautiful shine to the hair.

[This review was collected as part of a promotion.] I am a hair stylist and we use Wella Koleston Perfect as our main permanent color line. It is amazing with coverage and color. It lasts a very long time as well with super slow fading which is nice.

[This review was collected as part of a promotion.] Ive use this product on myself and clients. The color is very rich and nice tone. Although like most red tones and depending how much you wash your hair the fresh color look fades rather fast. But I still really like this product!

[This review was collected as part of a promotion.] I have already tested this mark of permanent professional color and I liked it. The color is beautiful, holds the time and there is a lot of choice of color. In addition its smell is not strong and it does not oxidize quickly.

[This review was collected as part of a promotion.] Leaves hair soft and shiny.  It does have a pleasant smell and not as harsh as others. I use this product all the time and will continue to purchase in the future. I recommend highly for those who are locking for a good product to leave your hair soft and manageable.

[This review was collected as part of a promotion.] Im really not a fan of wella products in general. Ive tried multiple different t things in the line. This color i feel fades quickly and isnt very true to the swatch