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Wella Koleston Perfect ME+ MATTE PEARL 0/28

<ul><li>Professional-quality permanent hair color</li><li>Professional-quality permanent hair color

Infused with ME+ technology for reduced allergy risk

Offers up to 100% gray coverage</li><li>Over 100 intermixable shades for full customization

Ideal for use in salons or at home with professional guidance</li></ul>

Hair Color Shade

Hair Color Type

Brand

Color Descriptor

Hair Coverage

Features

Hair Product Form

Recommended Use

Wella Koleston Perfect Permanent Hair Color – Professional-Grade, Vibrant, Long-Lasting Color with ME+ Technology

The Wella Koleston Perfect Permanent Hair Color is a premium choice for professional-grade hair coloring that delivers rich, vibrant results with up to 100% gray coverage. Trusted by salon professionals worldwide, Wella Koleston Perfect is formulated with cutting-edge ME+ technology, designed to significantly reduce the risk of developing a new allergy to hair color while still delivering high-impact color performance. This permanent hair dye provides even, reliable color from root to tip, helping you achieve stunning, long-lasting color with every application.

The Wella Koleston Perfect range offers a wide selection of shades, from natural tones to bold fashion-forward hues. Whether you’re refreshing your look or performing a full transformation, you can count on this professional hair color to produce consistent, true-to-tone results. The innovative formula is developed to provide rich color depth and natural shine, making hair look healthy, radiant, and full of life. Its superior fade resistance keeps your color vibrant and fresh between salon visits or home touch-ups.

Formulated for salon use but also accessible for at-home beauty enthusiasts (with guidance), Wella Koleston Perfect Permanent Hair Color works seamlessly with Wella Welloxon Perfect Developer to provide a smooth, creamy consistency for easy mixing and precise application. This allows colorists and consumers alike to achieve flawless results whether performing highlights, balayage, root touch-ups, or full-head applications. The formula is enriched with conditioning agents that protect and nourish the hair during the coloring process, ensuring soft, manageable strands that feel as good as they look.

Key features of Wella Koleston Perfect Permanent Hair Color:

Professional-quality permanent hair color

Infused with ME+ technology for reduced allergy risk

Offers up to 100% gray coverage

Vibrant, fade-resistant color with exceptional shine

Easy-to-mix creamy consistency for smooth application

Works with Wella Welloxon Perfect Developer (sold separately)

Over 100 intermixable shades for full customization

Ideal for use in salons or at home with professional guidance

Whether you're a licensed stylist or simply seeking salon-level results at home, Wella Koleston Perfect Permanent Hair Color offers the performance, safety, and quality you can rely on. This product is a favorite among color professionals for its reliability, brilliance, and superior conditioning effect. For best results, use as directed with the appropriate Wella Welloxon Perfect Developer and follow all application guidelines.

Add Wella Koleston Perfect Permanent Hair Color to your beauty toolkit and experience the perfect blend of science, innovation, and hair artistry. It’s the trusted choice for flawless color and healthy-looking hair—every time.

Universal Product Code (UPC check)

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title_shipToHome_date_delivery

Actual Color

0/00 PURE SHINE

0/11 INTENSE ASH

0/28 MATTE PEARL

0/30 GOLD NATURAL

0/33 INTENSE GOLD

0/44 INTENSE RED

0/65 VIOLET RED-VIOLET

0/66 INTENSE VIOLET

0/88 INTENSE PEARL

Colour

Ease Of Application

Product Line

Grey Coverage

Scent

Value For Money

[This review was collected as part of a promotion.] Absolutely love a few grams go a long way, super strong and intense color!

Wella Store

I love using this to remove fashion color or even as a base break!

Lovee

[This review was collected as part of a promotion.] I used Wella in hair school. Its a much older line, but that says something! Because it keeps going a reinventing itself! Takes to the hair well and gives a nice creamy mixture all the time! This line is build to even love the mistakes when learning hair-color!

influenster.com

[This review was collected as part of a promotion.] Ive been using wella since beauty school. I continue using their color because I truly love it. It has amazing coverage. It creates beautiful tones. I wouldnt change a thing. I will continue using wella!

[This review was collected as part of a promotion.] This hair color conditions your hair while depositing amazing color that does not wash out right away. My hair is so dry and doesnt damage my hair at all. I love this red violet color its my favorite

[This review was collected as part of a promotion.] I love this additive to hair color.  I think it leaves a nice consistent coverage without damaging your hair.  The color is rich and shiny! I really love how you can really see it pop in the sun! It my go to color!

[This review was collected as part of a promotion.] If you can do it at home, using this its like getting a professional hair color. You just need to know what youre doing or have someone who knows. Its easier for darker colors. I wouldn't do it at home if its switching color tones

[This review was collected as part of a promotion.] I really love wellas red and violet based color its so rich and shines beautifully in the sunlight. I used theses a lot when I wanted a deep rich burgundy color for many years. Always happy with them.

[This review was collected as part of a promotion.] I dont use this color; but I use 4/6 and 4/07 and its the absolute perfect deep brown with red under stone. Its incredibly easy to easy and doesnt damage my hair. I wont ever stop using this product after finding the perfect formula for my hair color!

[This review was collected as part of a promotion.] Ive use this product on myself and clients. The color is very rich and nice tone. Although like most red tones and depending how much you wash your hair the fresh color look fades rather fast. But I still really like this product!

[This review was collected as part of a promotion.] Im really not a fan of wella products in general. Ive tried multiple different t things in the line. This color i feel fades quickly and isnt very true to the swatch

Wella Koleston Perfect ME+ MATTE PEARL 0/28 permanent hair color in a sleek navy blue box with gold accents, featuring ME+ technology for reduced allergy risk. Designed for professional-grade, vibrant, and long-lasting color with up to 100% gray coverage.