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Wella Koleston Perfect ME+ MATTE PEARL 0/28

<ul><li>Professional-quality permanent hair color</li><li>Professional-quality permanent hair color

Infused with ME+ technology for reduced allergy risk

Offers up to 100% gray coverage</li><li>Over 100 intermixable shades for full customization

Ideal for use in salons or at home with professional guidance</li></ul>

Hair Color Shade

Hair Color Type

Brand

Color Descriptor

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Features

Hair Product Form

Recommended Use

Wella Koleston Perfect Permanent Hair Color – Professional-Grade, Vibrant, Long-Lasting Color with ME+ Technology

The Wella Koleston Perfect Permanent Hair Color is a premium choice for professional-grade hair coloring that delivers rich, vibrant results with up to 100% gray coverage. Trusted by salon professionals worldwide, Wella Koleston Perfect is formulated with cutting-edge ME+ technology, designed to significantly reduce the risk of developing a new allergy to hair color while still delivering high-impact color performance. This permanent hair dye provides even, reliable color from root to tip, helping you achieve stunning, long-lasting color with every application.

The Wella Koleston Perfect range offers a wide selection of shades, from natural tones to bold fashion-forward hues. Whether you’re refreshing your look or performing a full transformation, you can count on this professional hair color to produce consistent, true-to-tone results. The innovative formula is developed to provide rich color depth and natural shine, making hair look healthy, radiant, and full of life. Its superior fade resistance keeps your color vibrant and fresh between salon visits or home touch-ups.

Formulated for salon use but also accessible for at-home beauty enthusiasts (with guidance), Wella Koleston Perfect Permanent Hair Color works seamlessly with Wella Welloxon Perfect Developer to provide a smooth, creamy consistency for easy mixing and precise application. This allows colorists and consumers alike to achieve flawless results whether performing highlights, balayage, root touch-ups, or full-head applications. The formula is enriched with conditioning agents that protect and nourish the hair during the coloring process, ensuring soft, manageable strands that feel as good as they look.

Key features of Wella Koleston Perfect Permanent Hair Color:

Professional-quality permanent hair color

Infused with ME+ technology for reduced allergy risk

Offers up to 100% gray coverage

Vibrant, fade-resistant color with exceptional shine

Easy-to-mix creamy consistency for smooth application

Works with Wella Welloxon Perfect Developer (sold separately)

Over 100 intermixable shades for full customization

Ideal for use in salons or at home with professional guidance

Whether you're a licensed stylist or simply seeking salon-level results at home, Wella Koleston Perfect Permanent Hair Color offers the performance, safety, and quality you can rely on. This product is a favorite among color professionals for its reliability, brilliance, and superior conditioning effect. For best results, use as directed with the appropriate Wella Welloxon Perfect Developer and follow all application guidelines.

Add Wella Koleston Perfect Permanent Hair Color to your beauty toolkit and experience the perfect blend of science, innovation, and hair artistry. It’s the trusted choice for flawless color and healthy-looking hair—every time.

Universal Product Code (UPC check)

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Actual Color

0/00 PURE SHINE

0/11 INTENSE ASH

0/28 MATTE PEARL

0/30 GOLD NATURAL

0/33 INTENSE GOLD

0/44 INTENSE RED

0/65 VIOLET RED-VIOLET

0/66 INTENSE VIOLET

0/88 INTENSE PEARL

[This review was collected as part of a promotion.] Absolutely love a few grams go a long way, super strong and intense color!

Wella Store

I love using this to remove fashion color or even as a base break!

Lovee

Great additive for color a little goes a long way.

Great additive

Great additive for color. Real happy with the results.

great product