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Koleston Perfect ME+ Permanent Color Collection - 7/18 Medium Blonde/Ash Pearl

Get up to 100% grey coverage for a natural, even look.

Covers Greys Completely

Pure Balance Technology deactivates metals to reduce colouring damage.

Less Hair Damage

Get balanced, true-to-tone colour that stays consistent from roots to tips.

Even Colour Results

ME+ technology reduces the risk of developing new allergies.

Lower Allergy Risk

The formula mixes easily, applies precisely, and has a more pleasant fragrance.

Easier To Apply

<ul><li>Grey Coverage: Delivers up to 100% grey coverage.</li><li>Reduced Damage: Contains ME+ and Metal Purifier for reduced damage.</li><li>Allergy Risk Reduction: ME+ technology considerably reduces the risk of developing a new allergy to hair color.</li><li>Even Color Results: Pure Balance Technology minimizes free radical formation for even color with natural depth and shine.</li><li>Consistent Application: Features the same mixing ratio, development time, and grey coverage with easier mixing and more precise application.</li></ul>

<ul><li>Up to 100% grey coverage</li><li>Rich, even color with brilliant shine</li><li>Contains ME+ and Metal Purifier for reduced damage</li></ul>

Hair Color Type

Brand

Hair Color Category

Hair Coverage

Hair Product Form

Koleston Perfect - Our purest Color Ever with ME+ Technology Hair color trends are constantly moving. One week we might be talking about rose gold hair, and the next we’re taking it neon blue or paring locks back with natural-looking balayage. You could never call our industry’s goings-on uneventful, but there is one area where things tend to stay the same: in the choice of dye molecules that are used. Until now, that is. Wella Professionals’ technical advancement soars to new heights with the introduction of KOLESTON PERFECT with ME+. It is the first and only professional hair color brand to feature breakthrough technologies, Pure Balance Technology and ME+. But, what does that mean? Let’s break it down… The Pure Balance Technology is designed to minimize the formation of free radicals during the color formation by deactivating impurities like metals present in hair. Free radicals interfere with the color formation during the color development and are a key cause to hair damage. With Pure Balance Technology, the result is even pure color results with natural depth and shine and significantly less hair damage, color after color*. Meanwhile, the ME+ technology is a scientific breakthrough designed to replace extreme sensitizers, PPD and PTD. ME+ considerably reduces the risk of developing a new allergy to hair color**. First patented in the 19th century, PPD and PTD had been the leading ingredients in permanent hair color for over 130 years. NEW KOLESTON PERFECT with ME+ is about to change that, offering salon clients our most meaningful change in hair color innovation in over a century. The new formula also delivers color that is significantly more even, balanced and true to tone from root to tip** offering better balance of tone and control of depth** with up to 100% grey coverage. The vibrant color portfolio spans naturals, brunettes, reds and blondes, plus a special mixing range to make a wide array of shades possible.  NEW KOLESTON PERFECT with ME+ features the same mixing ratio, the same development time and the same grey coverage, all enhanced with easier mixing, more precise application and an improved fragrance that offers a better experience for colorists and clients. * Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology ** FOR THE PEOPLE NOT ALLERGIC TO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always perform an Allergy Alert Test 48h before each coloration. Strictly follow safety instructions and consult www.wella.com/XYZ. If your client has ever experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand.

Features

Universal Product Code (UPC check)

fulfillment

title_shipToHome_date_delivery

Actual Color

7/01 MEDIUM BLONDE/NATURAL ASH

7/1 MEDIUM BLONDE/ASH

7/18 MEDIUM BLONDE/ASH PEARL

7/2 MEDIUM BLONDE/MATTE

7/3 MEDIUM BLONDE/GOLD

7/36 MEDIUM BLONDE/GOLD VIOLET

7/38 MEDIUM BLONDE/GOLD PEARL

7/43 MEDIUM BLONDE/RED GOLD

7/47 MEDIUM BLONDE/RED BROWN

7/7 MEDIUM BLONDE/BROWN

7/71 MEDIUM BLONDE/BROWN ASH

7/73 MEDIUM BLONDE/BROWN GOLD

Colour

Look

Grey Coverage

[This review was collected as part of a promotion.] I often use this color as a lowlite or roots color. Love the Me+ formula. The reason why I love the formula is also helps with my clients who have sensitive scalp doesn't make their scalp so irritated.

Beautiful tone for lowlite

Wella Store

[This review was collected as part of a promotion.] this is one of my go to colors when mixing for grey coverage. it has such a beautiful tone, and helps blend grey as well without being green!

beautiful ash

[This review was collected as part of a promotion.] Beautiful medium ash blonde in pure natural family premixed for 100% coverage. Great mixed with rich natural shades for a signature color.

100% coverage

[This review was collected as part of a promotion.] I love the tone of this color. Great use as a roots color or lowlite.

Beautiful Tone

[This review was collected as part of a promotion.] Great color for reducing gold results for your base colors

One of my go to colors

[This review was collected as part of a promotion.] beautiful color and tone for roots color or a lowlite.

Beautiful tone

[This review was collected as part of a promotion.] This color is great when you are looking for natural/ash.

Beautiful color and tone

[This review was collected as part of a promotion.] Love this tone. I often use it as a lowlite when I am doing highlites.

Beautiful tone for lowlite or roots color

[This review was collected as part of a promotion.] Great color for base and lowlite. Has great coverage.



✔ Yes, I recommend this product.

Sometimes I have trouble with the hair turning a little red tone I have used other color products even double ash. I really like how this color  how it gave me ashy tones i needed on the hair especially when I use a 7nn with it.

I likethe ashy look has on the hair.

Koleston Perfect ME+ Permanent Color Collection - 7/18 Medium Blonde/Ash Pearl front-facing Wella retail box with 7/18 shade notation and visible ME+ logo, medium blonde ash-pearl swatch panel on the carton, glossy packaging centered on a neutral background.