Walmart US Ecommerce Website

GENERAL MERCHANDISE

PHARMACY

GROCERIES

VUDU

SPARK

PHOTO

ADVERTISING

SAVINGS CATCHER

GIFTCARDS

INHOME

AFFILIATE

ONEAPP

LOTUS

HELP

SMART_REORDER

GROCERY

CONV_COMMERCE

Shop

dWeb : Personal Care - "Beauty event " Inter Page Navigation Banner WK35  2026

Buy Box Ad Container Module for Desktop

Custom HTML Module - About Klarna

Custom HTML Module - About SalesFinancing - Second update

You'll choose a plan at checkout.

#515357

I want delivery savings with Delivery Pass

#0071dc

NEW Fulfillment Tue Apr 15 2025 2:17 PM EDT

MTZ Team | Marquee 1 Ad | Item Page

MTZ Team | Marquee 2  Ad | Item Page

MTZ Team | Skyline Ad | Item Page

Other products of interest

MTZ Team | Sponsored Product Carousel - Item Page

More items to explore

MTZ Team | Sponsored Product Carousel - Item Page Broad 

NEW AddonServicesRedesign Fri Jul 18 2025 1:30 PM EDT

NEW AddToCart Mon Jul 14 2025 3:50 PM EDT

NEW AddToCart Tue Apr 15 2025 2:19 PM EDT

NEW Bill29Compliance Wed Sep 30 2026 9:44 AM EDT

NEW BrandBoxDisplayAd Mon Jul 14 2025 9:14 PM EDT

NEW BrandLink Wed Apr 23 2025 12:07 AM EDT

NEW Breadcrumb Mon Apr 07 2025 8:23 PM EDT

Similar items you might like

NEW CompressedItemCarousel Thu Jul 02 2026 8:03 PM EDT

Walmart Rewards Mastercard

NEW FinancingOptions Tue Dec 10 2024 3:32 PM EST

I want shipping & delivery savings with

NEW Fulfillment Mon Jul 14 2025 4:00 PM EDT

NEW InternationalShipping Mon May 18 2026 1:02 PM EDT

New Item Page - Nutrition Value Placeholder Module, Wednesday, February 08, 2023, 5:11:53:90 pm

New Item Page - Product Description Placeholder Module, Wednesday, February 08, 2023, 5:14:04:38 pm

New Item Page - Product Ingredients Placeholder Module, Friday, February 10, 2023, 10:34:23:79 am

New Item Page - Product Specifications Placeholder Module, Wednesday, February 08, 2023, 5:15:29:61 pm

New Item Page - Reviews Placeholder Module, Wednesday, March 22, 2023, 10:04:29:34 am

New Item Related Shelves Module, Thursday, June 15, 2023, 6:08:51:10 am

Key item features

NEW ItemSnapshotHighlightsModule Fri Aug 28 2026 6:53 PM EDT

Specifications

NEW ItemSnapshotSpecificationModule Fri Sep 18 2026 1:18 PM EDT

 Price Match Policy

Prices, terms, and availability may vary online, in stores, and in–app. If the advertised price is not shown here, inventory at the advertised price may now be sold out. Please see the other offers, if available, while quantities last. Some items may be available from Marketplace Sellers, who set their own prices, and are not eligible for price match. Items sold in store by Walmart may be eligible for a price match to online items shipped and sold by Walmart. For variable weight items, price shown is an estimated price only – you will be charged for the actual weight of the item. See our

NEW LegalPriceDisclaimer Mon Jul 14 2025 4:11 PM EDT

NEW LegalPriceDisclaimer Wed Apr 30 2025 12:13 AM EDT

NEW ListsAndRegistries Tue Apr 15 2025 4:50 PM EDT

NEW PaymentPlans Mon Jul 14 2025 4:15 PM EDT

NEW PaymentPlans Tue Apr 15 2025 1:31 PM EDT

NEW PriceInformation Tue Apr 15 2025 1:30 PM EDT

NEW ProductFlags Thu Apr 10 2025 11:42 PM EDT

NEW ProductImages Tue Apr 15 2025 2:13 PM EDT

NEW ProductName Tue Apr 15 2025 12:53 PM EDT

NEW ProductReturnPolicyDetails Tue Dec 10 2024 3:17 PM EST

NEW ProductReturnPolicy Mon Jul 14 2025 5:04 PM EDT

Return Policy

NEW ProductReturnPolicy Tue Apr 15 2025 2:28 PM EDT

NEW ProductStickyBuyBox Wed Jul 02 2025 12:55 AM EDT

NEW PromoDiscount Tue Apr 15 2025 6:53 PM EDT

New SellersSecondaryBuyBox Module, Tuesday, September 05, 2023, 4:02:21:76 pm

Shop Confidently

NEW ShopWithConfidence Thu Jan 15 2026 2:20 PM EST

NEW SocialProofMessage Tue Apr 15 2025 7:17 PM EDT

NEW SoldAndShippedBy Mon Jul 14 2025 5:04 PM EDT

NEW SoldAndShippedBy Tue Apr 15 2025 2:23 PM EDT

New!

More savings, less stress.

HSK_Subscribetosave_E_v2

NEW SubscriptionOptionsModule Tue Apr 15 2025 6:44 PM EDT

NEW SubscriptionPriceMessage Wed Apr 23 2025 6:48 PM EDT

NEW Variants Wed Apr 23 2025 11:01 PM EDT

[Sticky] BuyBoxAd Mon Aug 11 2025 3:59 AM EDT

[Sticky] PriceInformation Mon Jul 14 2025 4:03 PM EDT

Syndigo

True

dWeb: L1/L2- Comparison Chart- WK 07, 2026

#000000

Item Carousel - Rich Relevance 1

RR carousel

Item Carousel - Rich Relevance 2

RR carousel 2

Item Carousel - Rich Relevance 3

Koleston Perfect ME+ Permanent Color Collection - 7/2 Medium Blonde/Matt

Get up to 100% grey coverage for a seamless, natural-looking result.

Covers All Grey Hair

Pure Balance Technology reduces metal impurities for less colour damage.

Less Hair Damage

ME+ technology lowers the risk of developing brand new allergies.

Lower Allergy Risk

Enjoy balanced, true-to-tone colour with natural depth and brilliant shine.

Even Root-To-Tip Colour

<ul><li>Grey Coverage: Provides up to 100% grey coverage.</li><li>Reduced Damage: Contains ME+ and Metal Purifier for reduced damage.</li><li>Even Color Application: Delivers significantly more even, balanced, and true-to-tone color from root to tip.</li><li>Allergy Risk Reduction: ME+ technology considerably reduces the risk of developing a new allergy to hair color.</li><li>Color Impurity Deactivation: Pure Balance Technology minimizes free radical formation by deactivating impurities like metals present in hair.</li></ul>

<ul><li>Up to 100% grey coverage</li><li>Rich, even color with brilliant shine</li><li>Contains ME+ and Metal Purifier for reduced damage</li></ul>

Hair Color Shade

Hair Color Type

Brand

Hair Color Category

Hair Coverage

Koleston Perfect - Our purest Color Ever with ME+ Technology Hair color trends are constantly moving. One week we might be talking about rose gold hair, and the next we’re taking it neon blue or paring locks back with natural-looking balayage. You could never call our industry’s goings-on uneventful, but there is one area where things tend to stay the same: in the choice of dye molecules that are used. Until now, that is. Wella Professionals’ technical advancement soars to new heights with the introduction of KOLESTON PERFECT with ME+. It is the first and only professional hair color brand to feature breakthrough technologies, Pure Balance Technology and ME+. But, what does that mean? Let’s break it down… The Pure Balance Technology is designed to minimize the formation of free radicals during the color formation by deactivating impurities like metals present in hair. Free radicals interfere with the color formation during the color development and are a key cause to hair damage. With Pure Balance Technology, the result is even pure color results with natural depth and shine and significantly less hair damage, color after color*. Meanwhile, the ME+ technology is a scientific breakthrough designed to replace extreme sensitizers, PPD and PTD. ME+ considerably reduces the risk of developing a new allergy to hair color**. First patented in the 19th century, PPD and PTD had been the leading ingredients in permanent hair color for over 130 years. NEW KOLESTON PERFECT with ME+ is about to change that, offering salon clients our most meaningful change in hair color innovation in over a century. The new formula also delivers color that is significantly more even, balanced and true to tone from root to tip** offering better balance of tone and control of depth** with up to 100% grey coverage. The vibrant color portfolio spans naturals, brunettes, reds and blondes, plus a special mixing range to make a wide array of shades possible.  NEW KOLESTON PERFECT with ME+ features the same mixing ratio, the same development time and the same grey coverage, all enhanced with easier mixing, more precise application and an improved fragrance that offers a better experience for colorists and clients. * Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology ** FOR THE PEOPLE NOT ALLERGIC TO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always perform an Allergy Alert Test 48h before each coloration. Strictly follow safety instructions and consult www.wella.com/XYZ. If your client has ever experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand.

Features

Universal Product Code (UPC check)

fulfillment

title_shipToHome_date_delivery

Actual Color

7/01 MEDIUM BLONDE/NATURAL ASH

7/1 MEDIUM BLONDE/ASH

7/18 MEDIUM BLONDE/ASH PEARL

7/2 MEDIUM BLONDE/MATTE

7/3 MEDIUM BLONDE/GOLD

7/36 MEDIUM BLONDE/GOLD VIOLET

7/38 MEDIUM BLONDE/GOLD PEARL

7/43 MEDIUM BLONDE/RED GOLD

7/47 MEDIUM BLONDE/RED BROWN

7/7 MEDIUM BLONDE/BROWN

7/71 MEDIUM BLONDE/BROWN ASH

7/73 MEDIUM BLONDE/BROWN GOLD

Colour

Look

Grey Coverage

[This review was collected as part of a promotion.] I often use this color as a lowlite or roots color. Love the Me+ formula. The reason why I love the formula is also helps with my clients who have sensitive scalp doesn't make their scalp so irritated.

Beautiful tone for lowlite

Wella Store

[This review was collected as part of a promotion.] this is one of my go to colors when mixing for grey coverage. it has such a beautiful tone, and helps blend grey as well without being green!

beautiful ash

[This review was collected as part of a promotion.] Beautiful medium ash blonde in pure natural family premixed for 100% coverage. Great mixed with rich natural shades for a signature color.

100% coverage

[This review was collected as part of a promotion.] I love the tone of this color. Great use as a roots color or lowlite.

Beautiful Tone

[This review was collected as part of a promotion.] Great color for reducing gold results for your base colors

One of my go to colors

[This review was collected as part of a promotion.] beautiful color and tone for roots color or a lowlite.

Beautiful tone

[This review was collected as part of a promotion.] This color is great when you are looking for natural/ash.

Beautiful color and tone

[This review was collected as part of a promotion.] Love this tone. I often use it as a lowlite when I am doing highlites.

Beautiful tone for lowlite or roots color

[This review was collected as part of a promotion.] Great color for base and lowlite. Has great coverage.



✔ Yes, I recommend this product.

Sometimes I have trouble with the hair turning a little red tone I have used other color products even double ash. I really like how this color  how it gave me ashy tones i needed on the hair especially when I use a 7nn with it.

I likethe ashy look has on the hair.

Koleston Perfect ME+ Permanent Color Collection - 7/2 Medium Blonde/Matt front-facing shot of Wella rectangular hair color box with medium blonde/matte swatch and printed text noting ME+ technology and 'up to 100% grey coverage' on the packaging, salon-grade permanent hair dye on white background; also suitable as a reference shade for professional colour matching.