Walmart US Ecommerce Website

GENERAL MERCHANDISE

PHARMACY

GROCERIES

VUDU

SPARK

PHOTO

ADVERTISING

SAVINGS CATCHER

GIFTCARDS

INHOME

AFFILIATE

ONEAPP

LOTUS

HELP

SMART_REORDER

GROCERY

CONV_COMMERCE

Shop

dWeb : Personal Care - " Subscribe to Save" InterPageNavigationBanner WK 44 2025

Buy Box Ad Container Module for Desktop

Custom HTML Module - About Klarna

Custom HTML Module - About SalesFinancing - Second update

You'll choose a plan at checkout.

#515357

I want delivery savings with Delivery Pass

#0071dc

NEW Fulfillment Tue Apr 15 2025 2:17 PM EDT

MTZ Team | Marquee 1 Ad | Item Page

MTZ Team | Marquee 2  Ad | Item Page

MTZ Team | Skyline Ad | Item Page

Other products of interest

MTZ Team | Sponsored Product Carousel - Item Page

More items to explore

MTZ Team | Sponsored Product Carousel - Item Page Broad 

NEW AddonServicesRedesign Fri Jul 18 2025 1:30 PM EDT

NEW AddToCart Mon Jul 14 2025 3:50 PM EDT

NEW AddToCart Tue Apr 15 2025 2:19 PM EDT

NEW BrandBoxDisplayAd Mon Jul 14 2025 9:14 PM EDT

NEW BrandLink Wed Apr 23 2025 12:07 AM EDT

NEW Breadcrumb Mon Apr 07 2025 8:23 PM EDT

Walmart Rewards Mastercard

NEW FinancingOptions Tue Dec 10 2024 3:32 PM EST

I want shipping & delivery savings with

NEW Fulfillment Mon Jul 14 2025 4:00 PM EDT

NEW InternationalShipping Mon May 18 2026 1:02 PM EDT

New Item Page - Nutrition Value Placeholder Module, Wednesday, February 08, 2023, 5:11:53:90 pm

New Item Page - Product Description Placeholder Module, Wednesday, February 08, 2023, 5:14:04:38 pm

New Item Page - Product Ingredients Placeholder Module, Friday, February 10, 2023, 10:34:23:79 am

New Item Page - Product Specifications Placeholder Module, Wednesday, February 08, 2023, 5:15:29:61 pm

New Item Page - Reviews Placeholder Module, Wednesday, March 22, 2023, 10:04:29:34 am

New Item Related Shelves Module, Thursday, June 15, 2023, 6:08:51:10 am

 Price Match Policy

Prices, terms, and availability may vary online, in stores, and in–app. If the advertised price is not shown here, inventory at the advertised price may now be sold out. Please see the other offers, if available, while quantities last. Some items may be available from Marketplace Sellers, who set their own prices, and are not eligible for price match. Items sold in store by Walmart may be eligible for a price match to online items shipped and sold by Walmart. For variable weight items, price shown is an estimated price only – you will be charged for the actual weight of the item. See our

NEW LegalPriceDisclaimer Mon Jul 14 2025 4:11 PM EDT

NEW LegalPriceDisclaimer Wed Apr 30 2025 12:13 AM EDT

NEW ListsAndRegistries Tue Apr 15 2025 4:50 PM EDT

NEW PaymentPlans Mon Jul 14 2025 4:15 PM EDT

NEW PaymentPlans Tue Apr 15 2025 1:31 PM EDT

NEW PriceInformation Tue Apr 15 2025 1:30 PM EDT

NEW ProductDescriptionPlaceholderATF Tue Jul 08 2025 11:41 PM EDT

NEW ProductFlags Thu Apr 10 2025 11:42 PM EDT

NEW ProductHighlightsPlaceholder Wed Jul 02 2025 12:43 AM EDT

NEW ProductImages Tue Apr 15 2025 2:13 PM EDT

NEW ProductName Tue Apr 15 2025 12:53 PM EDT

NEW ProductReturnPolicyDetails Tue Dec 10 2024 3:17 PM EST

NEW ProductReturnPolicy Mon Jul 14 2025 5:04 PM EDT

Return Policy

NEW ProductReturnPolicy Tue Apr 15 2025 2:28 PM EDT

NEW ProductStickyBuyBox Wed Jul 02 2025 12:55 AM EDT

NEW PromoDiscount Tue Apr 15 2025 6:53 PM EDT

New SellersSecondaryBuyBox Module, Tuesday, September 05, 2023, 4:02:21:76 pm

Shop Confidently

NEW ShopWithConfidence Thu Jan 15 2026 2:20 PM EST

NEW SocialProofMessage Tue Apr 15 2025 7:17 PM EDT

NEW SoldAndShippedBy Mon Jul 14 2025 5:04 PM EDT

NEW SoldAndShippedBy Tue Apr 15 2025 2:23 PM EDT

New!

More savings, less stress.

HSK_Subscribetosave_E_v2

NEW SubscriptionOptionsModule Tue Apr 15 2025 6:44 PM EDT

NEW SubscriptionPriceMessage Wed Apr 23 2025 6:48 PM EDT

NEW Variants Wed Apr 23 2025 11:01 PM EDT

[Sticky] BuyBoxAd Mon Aug 11 2025 3:59 AM EDT

[Sticky] PriceInformation Mon Jul 14 2025 4:03 PM EDT

Syndigo

True

dWeb: L1/L2- Comparison Chart- WK 07, 2026

#000000

Item Carousel - Rich Relevance 1

RR carousel

Item Carousel - Rich Relevance 2

RR carousel 2

Item Carousel - Rich Relevance 3

Wella Koleston Perfect 7/73

<ul><li>Up to 100% grey coverage</li><li>Rich, even color with brilliant shine</li><li>Contains ME+ and Metal Purifier for reduced damage</li></ul>

Hair Color Shade

Hair Color Type

Brand

Hair Color Category

Color Descriptor

Hair Coverage

Hair Care Key Benefits

Hair Product Form

Wella Koleston Perfect offers rich, even color with up to 100% grey coverage. Its advanced formula with ME+ and Metal Purifier ensures vibrant, long-lasting shine while helping protect hair integrity.

Features

Universal Product Code (UPC check)

fulfillment

title_shipToHome_date_delivery

Actual Color

7/01 MEDIUM BLONDE/NATURAL ASH

7/03 MEDIUM BLONDE/NATURAL GOLD

7/07 MEDIUM BLONDE/NATURAL BROWN

7/1 MEDIUM BLONDE/ASH

7/18 MEDIUM BLONDE/ASH PEARL

7/2 MEDIUM BLONDE/MATTE

7/3 MEDIUM BLONDE/GOLD

7/31 MEDIUM BLONDE/GOLD ASH

7/34 MEDIUM BLONDE/GOLD

7/36 MEDIUM BLONDE/GOLD VIOLET

7/38 MEDIUM BLONDE/GOLD PEARL

7/43 MEDIUM BLONDE/RED GOLD

7/47 MEDIUM BLONDE/RED BROWN

7/7 MEDIUM BLONDE/BROWN

7/71 MEDIUM BLONDE/BROWN ASH

7/73 MEDIUM BLONDE/BROWN GOLD

Colour

Look

Grey Coverage

[This review was collected as part of a promotion.] I often use this color as a lowlite or roots color. Love the Me+ formula. The reason why I love the formula is also helps with my clients who have sensitive scalp doesn't make their scalp so irritated.

Beautiful tone for lowlite

Wella Store

[This review was collected as part of a promotion.] this is one of my go to colors when mixing for grey coverage. it has such a beautiful tone, and helps blend grey as well without being green!

beautiful ash

[This review was collected as part of a promotion.] Beautiful medium ash blonde in pure natural family premixed for 100% coverage. Great mixed with rich natural shades for a signature color.

100% coverage

[This review was collected as part of a promotion.] Great color for reducing gold results for your base colors

One of my go to colors

[This review was collected as part of a promotion.] beautiful color and tone for roots color or a lowlite.

Beautiful tone

beautiful color and tone

[This review was collected as part of a promotion.] I love this color as a secondary color for roots/base or as a low lite. It's beautiful!

Beautiful tone and color

[This review was collected as part of a promotion.] Great color gives the hair nice shine. Highly recommend Koleston Perfect.

Great color and tone

[This review was collected as part of a promotion.] Great color and shade gives the hair a nice shine.

Great color

Sometimes I have trouble with the hair turning a little red tone I have used other color products even double ash. I really like how this color  how it gave me ashy tones i needed on the hair especially when I use a 7nn with it.

I likethe ashy look has on the hair.

Wella Koleston Perfect 7/73 hair colour box, tall front-facing navy pack with Wella logo and brown hair-strand graphic, labeled for rich, even colour with up to 100% grey coverage and ME+ with Metal Purifier; often used for precise root touch-ups.

Wella Koleston Perfect 7/73

About this item

At a glance

Shop Confidently

Your data, your choice