Name: Almay Smart Shade Skintone Matching™ Concealer
Brand: Almay
SKU: 10070553
Availability: OutOfStock
Rating: 4.1 (114 reviews)

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Almay Smart Shade Skintone Matching™ Concealer

Blendable <ul><li>Suitable for sensitive skin</li><li>Almay Smart Shade Skintone Matching™ Concealer</li><li>SS CONCEALER 0.063 lbs</li><li>Now available in more shades! Just blend to reveal your best match</li><li>Formulated with the latest in exclusive Almay Tonemimic™ shade-sensing bead technology</li></ul>

Makeup Coverage

Skin Tone

Brand

Features

Makeup Finish

Skin Type

Color

BLEND TO REVEAL AND CONCEAL. • Now available in more shades! Just blend to reveal your best match • Formulated with the latest in exclusive Almay Tonemimic™ shade-sensing bead technology • Instantly transforms from white to your perfect shade when blended into skin • Light to medium coverage • Conceals minor imperfections on face and dark circles under eyes. • Provides easy, buildable coverage for a beautiful, natural finish every time. • Available in 6 skintone-adjusting shades

Universal Product Code (UPC check)

Walmart Item #

Actual Color

Medium Meets Deep

My Best Light

Straight Up Medium

Ease Of Blending

Colour

Coverage

Skin Tone Match

Value For Money

Smooth Application

Dark Circle Coverage

Blemish Coverage

Can be a perfect match, but may appear dark or inconsistent.

Creates a natural-looking finish by blending into skin tone.

Allows for customizable layering without caking.

Achieves even coverage with minimal effort.

Offers buildable coverage, but can be inconsistent.

I was very surprised at first sight. It was a very light color.....almost white. When I first applied it under the eye....again I was thinking it was too light. Then it starts to match my shade. I was amazed at the match. Love this now!!

Surprised!!

walmart.com

[This review was collected as part of a promotion.] Got this for my wife, she uses the Almay product line all the time. She loves the way that is easy to apply and easy to remove before bedtime. She uses the product almost everyday and has not had any allergic reaction to the product or any of their product line. She likes the shade of this particular product, especially now that summer is here.

My wife likes it

I purchased a recent tube of this because the last one I had was amazing, it made the under eye smooth and the colour was spot on. They've either changed the formula or I got a bad one. When you squeeze it out, brown juice runs everywhere. It's awful, feels gritty and doesnt blend well at all.

Not the same formula?

almay.com

[This review was collected as part of a promotion.] This Almay Smart Shade Concealer works wonders on my dark circles and uneven tanned spots on my face. It protects my skin too with SPF 15. It has special shade transforming technology that works like nothing I have ever used. It has buildable coverage without looking clumpy and feels awesome!

Awesome coverup for dark circles.

Because of my sensitive eyes, the products I put on my face have to be hypo-allergenic. Almay works for me as I only wear concealer. In the past, I've bought several tubes that weren't mixed very well which was very annoying for the high price I paid. This tube is mixed well.

Conceal your true age with Almost concealer

I've used this product for years. It blends well and is a good concealer.

Works well

I've never really used concealer so this is one of the first concealers I guess I have used besides having to blend the product out lightly with your finger because when applied it comes out white it's really cool because it matches your shade perfectly and it is a non oily does product does not clog pores the coverage is buildable I have really been enjoying using this concealer I will totally buy again!

I've never really used

influenster.com

[This review was collected as part of a promotion.] Very nice deep, rich shade for medium to darker skin tones. The application process was very smooth and the overall affect achieved from the product was very well received. I like concealers without applicators as they are less messy and you seem to get more product for your money.

Deep Shade, Great Coverage!

[This review was collected as part of a promotion.] This review is for the Almay Smart Shade Concealer, Medium Meets Deep. I received this for free in return for my review. This shade was a bit too dark for me. I don't know if I would have had better results with a lighter shade or not. I needed a good cover up for some scars I have and for breakouts. But I couldn't get this to cover very good. It went on smooth and blended well but I had to almost keep caking layer over layer to get it to cover at all. But then that of course made the shade even darker too. But to be fair this is the first time I've tried a concealer so I'm not experienced with them. This did blur the problem areas a little bit. I guess I was expecting things to almost disappear and maybe that's not what a concealer can do. It comes out of the tube grey and then when you blend it in you start to see the color change to the shade it's going to be. It's not greasy and it did stay on and in place all day. I've been really happy with Almay products so I'd like to give this concealer another try, only with a lighter shade that matches me better.

I might have better results with a lighter shade?

Where to begin? I highly recommend all of their smart shades skin tone matching products. I use literally every single one of them. I've been branching out and trying different products however I seem to always come back. They always blend well, and match my skin tone better than I ever expect. ( Just as a heads up, when you first squeeze out the product it is white and as you blend it starts to match your shade which was a little surprising my first use.)

Where to begin? I

Almay Smart Shade Skintone Matching™ Concealer

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