Ad Match

Ad Match — Discontinued

Walmart Canada is discontinuing the Ad Match program in all stores and on on October 15th, 2020. We continue our commitment to keep our prices low both in store and online.

Ad Match — Discontinued

Why is Ad Match discontinued?

As of October 15th, 2020, Ad Match is no longer available in stores or on We continue our commitment to keep prices low both in store and online.

For more than 26 years, we have been building trust with our customers. Today, 2.4 million customers choose to shop at Walmart daily — in store and online — and we are the number one place to save money on groceries. Customers know they can count on Walmart for clear and upfront pricing, items on Rollback, and thousands of price checks each week to keep prices low!

Over time, we have seen minimal usage of our Ad Match program, while at the same time the program has been causing delays at the checkout. As a result, we are discontinuing our Ad Match program effective October 15th, 2020. We are more committed than ever to our promise to save Canadians money so they can live better, while at the same time making Walmart a simpler and faster store to shop at.

Is Ad Match discontinued in all stores?

Yes, Walmart Canada has discontinued the Ad Match program in all stores and on, effective October 15th, 2020.

Will Walmart continue to accept coupons? 

Yes, Walmart Canada will continue to accept coupons. Our coupon policy remains unchanged.

Will Walmart continue to match prices in store?

Yes, we will continue to match prices for identical items purchased in a Walmart Canada store.

A few limitations apply:

  • The item must be sold and shipped by Walmart Canada.
  • Customers must inform the in-store associate of the price and online item they wish to match.
  • Supervisors may validate price match requests and have final decision to grant or reject price match requests.
  • The item must be currently in stock on at the time the price match is requested (we will not offer rain-checks for items that are not currently in stock).
  • We reserve the right to verify the price and availability of the identical item (i.e. size, model, quantity, brand, and/or colour).
  • We reserve the right to limit quantities to one-per-customer, per item, per day.

We do not match:

  • Prices from or on behalf of Third Party Sellers on or Third Party Sellers of competitors.
  • Price errors, flash sales, damaged/used/refurbished items, discounts at checkout, prices that require a minimum quantity purchase, offers advertised as percentage off or dollar off, or buy one get one free advertisements without a specified price.
  • Walmart Canada reserves the right to modify the terms of this price match policy at any time.



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